General Manager – High Growth DTC brand
Location: Hertford
Hybrid: Mon, Tues & Fri in-office
Salary: £60,000–£70,000 + Bonus
Are you an elite operator who thrives on making things happen?
A fast-scaling, digitally native consumer brand is seeking a General Manager to run day to day operations, manage cross-functional teams, and drive seamless execution. This is a pivotal role for someone who can keep the business running like a well oiled machine, calm under pressure, big on accountability, and relentless about results!
This isn't a CEO or MD position, our founders define the strategy. What we need is a master executor to bring it to life.
What You’ll Do:
* Run day-to-day operations - Oversee teams and projects across the UK and international partners.
* Act as the founders’ right hand - Ensure alignment with business plans and keep leadership informed.
* Drive projects to completion - Unblock bottlenecks, manage timelines, and deliver high-impact outcomes.
* Lead meetings - Keep teams focused, accountable, and high-performing.
* Own business admin - Oversee compliance, insurance, and operational processes.
* Champion company culture - Partner with People/HR to maintain a collaborative, high-energy environment.
* Lead by example - Set the tone for professionalism, urgency, and standards across the business.
What You Bring:
* Operational excellence - hyper-organised, calm, and always in control.
* Trusted leadership - you can command a room while earning buy-in and trust.
* Execution mindset - less theory, more delivery.
* E-commerce experience - you understand how digital brands scale.
* No ego - just impact. You care more about doing the work than what your title says.
Perks & Benefits:
* Competitive salary + performance bonus
* 28 days holiday + bank holidays
* Health insurance & enhanced family leave
* Friends & family discount schemes
* Salary sacrifice options
* Social culture (yes, there’s a prosecco bar in the office…)
Sound like you?
If you're a doer with high standards and a love for fast paced brands, this is your chance to step into a leadership role that truly drives the business forward.
Apply today!
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