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Marketing lead

London
Saint + Sofia
Marketing
Posted: 28 June
Offer description

Company Description

Saint and Sofia, based in London, England, creates fashion and accessories that are fair, sustainable, and inspired by modern culture, art, and music. Founded in January 2020, we support over 500,000 customers with dedicated Fulfilment Centres in the USA, UK, and Europe. Our award-winning team has experience with brands like Louis Vuitton and Ted Baker. We prioritise ethical production, working with family-owned factories in Europe. Our innovative approach combines design and data science to offer value and fair prices. We actively support charities and institutions such as the Natural History Museum and Oxford University.


Role Description

This is a full-time hybrid role for a Marketing Lead/Head of, located in the London Area, United Kingdom, with hybrid flexibility. The Marketing Lead/head of will be responsible for developing and implementing marketing strategies, and leading our in-house team while driving our brand to new heights.


Key Responsibilities


Strategic Leadership

* Develop and execute a comprehensive omnichannel marketing strategy to support brand positioning, growth and revenue targets.
* Lead annual planning and budget allocation across digital, brand, content and media.
* Drive data-informed decision-making and ROI-focused campaigns


Team Management

* Manage, mentor and inspire a high-performing team of four (currently) across digital, brand and content disciplines
* Foster a collaborative, agile, and innovative team culture
* Oversee performance management, personal development, and hiring within the marketing team


Brand & Creative Direction

* Oversee all brand marketing initiatives to ensure consistency in voice, aesthetic, and brand equity
* Collaborate with creative and product teams on seasonal campaigns, launches and story telling initiatives
* Act as brand guardian, maintaining a strong and cohesive visual identity across channels


Digital & Performance Marketing

* Oversee paid social, PPC, SEO, CRM and affiliate marketing with a focus on customer acquisition and retention
* Work closely with e-commerce and analytics to drive conversion, traffic and customer lifetime value
* Implement tools and processes to track campaign performance and marketing KPIs


Public Relations & Partnerships

* Develop influencer and PR strategies that align with our brand values and growth markets
* Cultivate brand partnerships and activations to expand reach and cultural relevance


Essential Requirements

* 10 years + in marketing roles, with at least 4 years in a senior role managing a team
* Proven track record in brand building, digital marketing, and team leadership
* Strong commercial mindset and understanding of ROI-driven marketing
* Experience managing agencies, media budgets, and cross-functional projects
* Deep understanding of the fashion industry, seasonal trends, and consumer behaviour
* Excellent communication, leadership, and stakeholder management skills


What you will get from us:

* A generous salary of circa £70 - 85k with additional discretionary bonus
* Private healthcare or medical cash plan; your choice
* 5% matching pension salary sacrifice
* bi - annual clothing allowance
* hybrid working as standard 2/3 days with your team
* 25 days holiday plus BH
* Epic team socials

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