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Content and social lead

Truro
Good Tuesday
Posted: 10 November
Offer description

We’re looking for a hands-on Content and Social Lead to help shape how our brand shows up across every channel. This is a brand new role. You’ll be responsible for writing copy that feels warm, clear, and intentional - whether it’s a product launch email, a BTS Instagram story, or a homepage headline. You’ll also manage our social media presence day-to-day, working closely with our photographer and graphic designer to build out content that’s both beautiful and useful.

This role is ideal for someone who loves storytelling, understands the rhythm of social, and can move between strategy and execution with ease. You’ll work alongside our Marketing Lead to set the content calendar, bring campaigns to life, and ensure every touchpoint reflects our values.

What you’ll do

* Write copy across web, email, ads, and social - always with clarity, warmth, and purpose
* Manage our social media channels, including planning, posting, and community engagement
* Capture behind-the-scenes content in real time (phone-shot, not polished), bringing our process and people to life
* Collaborate with our photographer and graphic designer to build out visual content
* Support campaign planning and content calendar development with the Marketing Lead
* Help shape our tone of voice and ensure consistency across platforms
* Stay close to what’s working - reporting on engagement and spotting opportunities to evolve

Requirements

What you’ll bring

* Proven copywriting skills across formats, with a feel for brand tone and customer mindset
* Experience managing social media channels for a brand, ideally in lifestyle, fashion, or design
* A proactive, collaborative approach - you love working with creatives and jumping in where needed
* Confidence capturing informal content on the go (BTS, studio moments, team stories)
* A sharp eye for detail and a deep respect for brand integrity
* Bonus: experience with Shopify, Klaviyo, or Gorgias

This is a hands-on role with room to grow. You’ll be part of a small, values-led team that cares deeply about quality, connection, and purpose. If you’re excited to help shape how our brand speaks and shows up in the world, we’d love to hear from you.

Benefits

What We Offer

* Flexible work hours (core studio hours between 10am and 3pm)
* 20 days holiday plus 8 bank holidays (28 days total)
* Generous product allowance and discounts
* NEST pension scheme
* Ongoing training and development
* Healthy Workplace pledge with annual health checks
* Ride Share scheme
* Cycle to work scheme
* Monthly personal budget to spend at one of the cafés on site
* Eye care vouchers
* Weekly team lunch
* Regular team socials
* Paid volunteering
* And more…


To Thrive at Good Tuesday

We use business as a force for good - Our values guide how we work, how we make decisions, and how we treat each other.


1. Customer First

We exist for our customers. We listen deeply, design meaningfully, and act fast to serve their needs. Every decision starts here.
What we expect:
You think like a customer - in how you design, communicate, solve problems, or prioritise your time. You care about creating helpful, joyful experiences.


2. Caring

We lead with empathy. Whether it’s our team, customers, or partners — we treat people with kindness, assume good intentions, and build trust through respect.
What we expect:
You’re thoughtful in how you speak, write, and show up. You look out for others, give feedback constructively, and support the team without ego.


3. Raise the Bar

We’re not here to be average. We go for better - in quality, creativity, and how we show up every day.
What we expect:
You take pride in your work. You ask “how could this be even better?” and you care about the details - whether it’s a product, a process, or a team project.


4. Honest & Accountable

We speak clearly and take responsibility. We do what we say, take feedback well, and build trust in small moments - and big ones.
What we expect:
You communicate openly. You meet deadlines, own mistakes, and follow through. You help build a culture of trust, not blame.


5. Purposeful

We act with intention. No busy work, no filler. We focus on what moves the needle and build systems that last.
What we expect:
You prioritise high-impact work, challenge unnecessary complexity, and think beyond today’s to-do list. You make things better, not just busier.

* You are a doer
* You’re a team player
* You’re humble
* You are honest, straightforward and transparent
* You are a good teacher/mentor (approachable and accessible)
* You want to get your hands dirty
* You solve problems
* You are resilient
* You are flexible
* You are entrepreneurial, smart, and passionate
* If you don't know something, you say so - then go figure it out
* You love working in a creative environment
* You have a sense of humour
* You are an insatiable learner


Our Commitment to Equality

Good Tuesday is an equal opportunity employer. We believe diverse teams build better businesses, and we are committed to creating an inclusive, equitable, and supportive workplace where everyone feels valued. We welcome applicants from all backgrounds and experiences and are actively working to remove barriers in our recruitment and employment practices.

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