Our mission is to design enduring products with smart repair solutions for lasting satisfaction. We currently focus primarily on the insulated drinkware market, creating stylish and innovative products that are designed to be used day-in day-out by our customers.
Over the past 11 years, we have developed our direct to consumer channels and sell over half a million products each year via our website.
As our social & marketing executive you will build brand awareness, create content and interact with our customers on social platforms.
The responsibilities of SHO's new Social & Marketing Executive
You will have a varied role with key responsibilities which directly lead to improving customer relations and growing our DTC business. If you are enthusiastic, hard-working, have an eye for detail and are passionate about social media then this job is for you.
Who are we looking for to fill this new role?
You are passionate about social media and have a creative eye. You are keen to learn and improve and take pride in what you do. You enjoy following (and leading) new trends on social media and have an interest in photography and video. You care for the planet and the environment and would enjoy promoting reusable bottles and cups.
Key responsibilities include the following:
* Creating effective content for multiple social media channels, including videos, posts, and stories
* Organising, scheduling and posting on social media platforms
* Monitor and respond to followers comments and messages daily
* Interacting and engaging across multiple platforms to increase our online community
* Creation and maintenance of marketing calendar / social content calendar
* Collecting and monitoring social statistics to improve brand engagement and growth
* Management of outsourced entities, if required (i.e. image/video creation/PR)
* Creation of written content for the SHO blog
Requirements for a good role fit:
* Proficient at using content editing apps like Adobe Suite, canva, video, capcut etc
* Creative Skills - experience creating both video and still image content, especially using phones
* Ability to create engaging content for TikTok/IG Reels/YouTube
* Great visual communication skills (an eye for what looks good visually)
* Excellent written communication and copywriting - ability to create engaging copy
* Outstanding customer service and interaction skills
* Desire to learn and increase your skill base
* Having high standards of execution & keeping to brand guidelines and look
* An entrepreneurial mindset and the ability to self-manage your time each day. You will be working both independently and as part of a team, so we expect you to be able to balance multiple tasks while maintaining the performance of the social media channels
* Having a sense of curiosity & having a creative mind
* Basic Excel knowledge and understanding
* Familiarity with social media analytics and insights
* You enjoy testing new ideas and see failures as learning opportunities
* Attention to detail
We believe that many skills can be learnt so if you are passionate and hard working but don't have all these skills then please still apply
You will be expected to adhere to our brand guidelines:
* Sticking to the brand email template
* Using the correct fonts for titles, body text, buttons, quotes etc
* Using the correct colours
* Using on brand imagery
The kind of questions we expect you to be asking and answering:
* 'What is the content to successfully execute this marketing campaign'
* 'How can I improve a customer's experience when communicating on social platforms'
* 'Does this post fit our brand narrative and look?'
* 'What relevant events can we tie a marketing campaign to?'
* 'What platform should we be spending our time focusing on right now? Why?'
Job Type: Full-time
Pay: From £25,000.00 per year
Benefits:
* Casual dress
* Flexitime
* Free parking
* On-site parking
* Store discount
* Work from home
Experience:
* Digital Marketing: 1 year (preferred)
Work Location: In person