Head of Marketing (Paid Acquisition & Growth)
Liverpool Street, London (Office-based)
Full-time
£40,000 + performance bonus
We are seeking a commercially driven Head of Marketing to own and lead our paid acquisition and growth strategy across LinkedIn and Meta (Facebook & Instagram).
This is a senior leadership role with full accountability for marketing performance, budget allocation, and strategic direction.
You will define and execute the company's paid marketing vision, own demand generation, and act as the decision-maker for all paid media and creative strategy.
The Role
You will lead the end-to-end paid marketing function — from strategy through execution to performance optimisation — with full authority over budgets, messaging, channels, and growth initiatives.
This is not a support role.
You will be the senior marketing owner responsible for driving qualified pipeline and measurable revenue impact.
Key Responsibilities
Own and lead the paid acquisition strategy across LinkedIn & Meta
Define channel strategy, audience strategy, and creative direction
Oversee campaign architecture, testing frameworks, and scaling strategy
Own and allocate marketing budgets to maximise ROI and pipeline growth
Set performance targets and drive continuous improvement in CPL and conversion
Direct ad creative, messaging, and positioning aligned to commercial goals
Establish structured testing roadmaps across audiences, offers, and formats
Analyse performance data (CTR, CPL, CAC, conversion rates) to inform decisions
Report directly to leadership with clear commercial insights and growth plans
Identify opportunities for scale, efficiency, and channel expansion
Take full accountability for marketing performance and outcomes
You will have the authority to shape and evolve the company's growth engine.
Requirements
Proven experience owning and scaling paid acquisition in a B2C or lead-generation environment
Strong track record improving CPL, conversion rates, and lead quality
Deep expertise in Meta Ads Manager and LinkedIn Campaign Manager
Strategic thinker with hands-on execution capability
Excellent performance copywriting and messaging skills
Strong commercial and analytical mindset
Experience managing and allocating paid media budgets
Ability to lead strategy independently and make high-impact decisions
Confident presenting performance and strategy to leadership
Self-directed leader comfortable owning a function
Desirable
Experience in financial services, investment, or regulated sectors
Landing page optimisation and conversion rate improvement
Tracking architecture (UTMs, pixels, attribution, CRM integration)
What You'll Get
£40k salary + performance bonus
Full ownership of paid marketing strategy and budget
Direct influence on company growth and revenue
Senior leadership role with autonomy and authority
Opportunity to build and scale the marketing function
Freedom to test, innovate, and expand channels
This role is suited to a senior marketer who wants full strategic control and accountability for growth — not someone seeking task-based execution.
You will be trusted to set direction, make decisions, and deliver measurable commercial impact.