Creative Strategist - Paid & Organic Social Location: Hybrid - 3 days Agency Type: Creative / Social-First Marketing Agency The Opportunity I'm working with a creative marketing agency that's looking to hire a Creative Strategist to sit between creative, social, and paid teams. This is an opportunity to join a young, social, and highly collaborative environment, where creative thinking is shared, challenged, and developed collectively rather than siloed. The role is ideal for someone who understands how multi-channel digital assets perform across both paid and organic environments, and can shape creative thinking accordingly from the very start. You'll work closely with creative teams to ensure content is built to work in-feed across multiple channels, formats, and placements, while still protecting brand tone, quality, and cultural relevance. What You'll Be Doing Acting as the bridge between creative, social, and paid teams, ensuring alignment on how content should perform Shaping multi-channel digital assets across platforms such as Meta, TikTok, YouTube, and paid social placements Defining what content should be created based on paid environments, organic behaviour, and in-feed consumption Advising creative teams on formats, pacing, hooks, framing, and creative hierarchy so assets work under both paid and organic distribution Establishing clear distinctions between paid anchor assets, organic social content, and contextual formats Working closely with designers, copywriters, creators, and producers to translate strategy into clear, practical creative direction Supporting client conversations with confident creative rationale, explaining why certain ideas, formats, or approaches are recommended Using performance insight to inform future creative direction rather than simply reporting on results Helping projects run smoothly by providing clarity on creative priorities, deliverables, and timelines What They're Looking For Senior experience in creative strategy, social content, or digital roles within an agency environment Experince working with FMCG/Drinks/Luxury/Consumer clients Strong understanding of how paid and organic social impact creative decisions Experience working across multiple digital channels and asset types Comfortable working in a fast-moving, collaborative agency environment Confidence partnering closely with creative teams, offering direction without stifling ideas Client-facing experience, managing a portolio of clients Strong creative judgement with the confidence to push back when something won't work in-feed What This Role Is Not Not a media planning or buying role Not a performance marketing or DR role Not an influencer or talent management position