This role is focused on leading the rebranding and visual identity development for an innovative AI-powered platform that enables users to create 2D mobile games with ease. The platform, soon to relaunch as a mobile app, aims to make game creation as accessible and enjoyable as using design tools like Canva. The successful candidate will be responsible for crafting a new logo and comprehensive brand identity that captures the platform’s playful, creative spirit and broad appeal. Additionally, the project includes a UI reskin for the core product flows to ensure visual consistency with the new branding, while maintaining the established user experience. This is a high-impact, company-level project for a stealth startup led by an experienced SaaS founder, with initial concepts required within one week and full delivery targeted within a month.
Deliverables
* Develop a new logo and brand identity system that reflects the platform’s fun, accessible approach to AI-powered game creation.
* Create brand guidelines covering color palette, typography, iconography, and visual assets.
* Design a UI reskin for the core web and mobile product flows, aligning interface elements with the new brand identity.
* Deliver initial brand and logo concepts within one week of project start.
* Provide final brand assets and UI design files suitable for implementation.
* Collaborate with stakeholders to iterate on concepts and ensure alignment with product vision.
Requirements
* Proven experience in brand identity design, preferably for digital products or startups.
* Strong portfolio demonstrating logo design, brand systems, and UI/UX reskin projects.
* Proficiency in design tools such as Adobe Creative Suite, Figma, or Sketch.
* Ability to translate product values and user needs into compelling visual identities.
* Experience designing for both web and mobile platforms.
* Excellent communication skills and ability to work to tight deadlines.
* Availability to deliver initial concepts within one week and complete the project within a month.
* Experience working with SaaS, gaming, or AI-driven products is a plus.
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