A rare opportunity to build and lead the marketing function for a well-established UK engineering manufacturer, driving demand generation, lead growth and brand positioning across UK and international markets. This is a commercial, hands-on leadership role with real influence, flexible UK-wide working and full support for travel when needed.
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.
Our client is a well-established UK engineering and manufacturing SME with a strong reputation, a loyal customer base and proven organic growth across UK and international markets. They are entering an ambitious new phase of expansion and are investing in senior capability to strengthen commercial performance and market presence.
Strategy, Planning & Commercial Impact
Build and deliver a clear marketing and communications strategy aligned to business goals and budget
Develop annual marketing plans with defined KPIs, performance metrics and ROI tracking
Report regularly to senior leadership on performance, insights and ROI
Manage and optimise the marketing budgetSales & Business Development Enablement
Align marketing activity with CRM data, pipeline needs and customer journeysBrand, Messaging & Content
Own brand positioning, value propositions and consistent messaging
Translate complex engineering and technical concepts into compelling customer-focused content
Oversee development of digital, technical and print content including websites, brochures, video and thought leadershipDigital Marketing & Analytics
Lead digital strategy across website, SEO, PPC, email and social media
Optimise website performance, UX and content
Use data and analytics to drive continuous improvement and demonstrate ROI
Manage marketing automation, lead tracking and reporting via CRM and digital platformsExternal & Internal Communications
Develop internal communications to engage both site-based and remote teams
Manage agencies, designers, printers and digital partners
Act as a key interface between marketing, sales, engineering and leadership teams
Significant experience in B2B marketing within engineering, manufacturing or industrial sectors
* Strong digital marketing expertise (SEO, PPC, analytics, CRM, websites)
* Confidence working across both site-based and remote teams
* 25 days holiday + 8 bank holidays
Hybrid / flexible working with UK-wide home-based options
Fully funded travel and accommodation when attendance at head office is required
Medicash health cash plan
Enhanced pension (above statutory minimum after qualifying period)