Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.
Overview
Senior SEO Managers are embedded into SEO client teams to lead SEO retainers, campaigns, and implementation for clients. Responsible for providing an expert level SEO analysis including keyword research and targeting, competitor analysis, content and backlink audits and end-to-end outreach and engagement strategy creating effective online quality signals for our clients.
Seniors within the team have an expert level of SEO knowledge and act as leaders within the team for SEO expertise, client management, ideas, innovation, and problem solving. They are curious about the role that AI can play alongside SEO, and how our SEO approach can drive improved LLM visibility, and keen to share their expertise here with wider account teams, embracing new strategies and approaches in this vertical.
SEO campaigns are a team effort and Senior SEO Managers work closely with other members of the SEO team, as well as with our Technical Search and Media Content team. Together this forms a complete SEO team around a client to produce best in class SEO campaigns that deliver against client’s business goals and objectives. The Senior SEO Manager will report in to an SEO Director and may sometimes manage SEO Manager team members.
Responsibilities
- Accountable for the implementation and delivery of high-level SEO campaigns according to the agreed SEO strategy, including activity planning and scheduling
- Responsible for all aspects of SEO analysis and delivery including keyword research, competitor analysis, content, LLM and AIO visibility, SERP landscape evolution, social trends analysis and backlink audits
- Responsible for external link development from campaign ideation through to execution and reporting
- Identifying opportunities to collaborate with journalists and influencers, pitching stories and spotting the best routes to gain timely press coverage for brands
- Responsible for leadership, knowledge sharing, innovation spotting and training
- Responsible for contributing to the continuing improvement of our SEO serviceAudience research and identification, blogger engagement and relationship management, trend spotting, content creation, social media activity and new technique innovation and implementation
- Identifying key opportunities including innovations and up and cross sells for clients
- Work towards client targets and goals within media campaigns
- Continuously increasing knowledge of media channels, particularly SEO and keeping up to date with the marketplace and industry and integrating these developments into client campaigns
- Working collaboratively with other parts of the business including wider Media, Professional and Client Services, Strategy, Data, Creative, and always putting the client at the heart of what we do
- Effectively manage client communications
Qualifications
- Prior experience in SEO, preferably within an agency environment
- Experience working directly with clients as a lead contact on accounts
- Experience devising and delivering SEO strategies
- Experience pitching, upselling and writing proposals
- Some knowledge of cross-digital campaigns, in particular PPC
- Experience in using enterprise SEO platforms such as (SEMrush, Ahrefs, BrightEdge, Searchmetrics, etc.) and other common SEO tools such as Screaming Frog
- Hands on experience with Google Analytics
- Understanding of the impact of AI on the search landscape
- Strong Excel skills
- Ability to manage relationships with tact and diplomacy
- Strong written and verbal communication skills
Benefits
Digitas offers a wide range of benefits to support our employees. Highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
- Pension
- Life Assurance
- Private Medical cover
- Reflection Days
- Shared Parental Leave
