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Wyndham Hotels & Resorts is now seeking a Paid Media Specialist EMEA to join our team in London, United Kingdom.
Job Summary
Reporting to the Ecommerce Manager EMEA, you will assist in the day-to-day management and optimisation of paid digital marketing campaigns, including but not limited to Paid Search, Meta Search, and Paid Social Advertising. Campaigns are executed by external agencies and you will be responsible for day‑to‑day briefing of agencies, sharing of vital assets, upkeep of campaign planning documents and analysis of results. As a Paid Media Specialist EMEA, you will serve as the subject matter expert for paid media channels and owner of both regular and ad hoc paid media reports to internal and external audiences.
Successful candidates will be required to provide evidence of the ability to work legally in the United Kingdom.
Responsibilities
* Develop, execute, and optimise paid media plans from conception to launch across multiple channels including Paid Search, Meta Search, Facebook, Instagram, YouTube, LinkedIn and more.
* Work closely with the creative team to design compelling ad creatives and copy tailored to different brands and regions.
* Oversee ongoing technical and content support for paid media initiatives, ensuring seamless collaboration between agency partners and internal teams.
* Manage agency relationships effectively to ensure high‑quality deliverables, including ad creative enhancements and thorough research on keywords, ad copy and audience segmentation for regional and targeted campaigns.
* Continuously monitor campaign performance, support budget management and conduct ongoing optimisation of paid media channels, user experience, ad creatives/copy and targeting strategies to drive engagement and improve conversion rates.
* Align with counterparts in HQ paid media team to ensure execution is in line with global standards.
* Provide support to key clients on paid media performance, including bespoke reports and insights.
* Track and analyse key paid campaign KPIs with Adobe Analytics and other digital measurement tools.
* Identify areas for improvement and provide recommendations to increase awareness and direct bookings to the brand website.
* Create a paid performance template of core website(s) KPI’s including targets vs actuals.
Qualifications
* Qualified to degree level or beyond ideally within a marketing, hospitality or related discipline.
* Previous experience in a Digital Marketing or Paid Media Campaign Management role is essential, ideally within a Hotel or Travel environment.
* Experience managing paid media campaigns is essential (Google Ads, Meta, Facebook/Instagram or similar platforms).
* Strong understanding of PPC, Meta Search, retargeting and programmatic advertising.
* Proficiency with analytics tools (Google Analytics, Adobe, Insight, etc.).
* Exceptional analytical skills and attention to detail, able to analyse website performance.
* Strong proficiency with Microsoft Word, Excel and PowerPoint.
* Experience working across multiple brands and markets.
* Fluency in spoken and written English is essential; the ability to write and speak German, Turkish or Arabic is an advantage.
* Analytics orientation – able to interpret data to define direction, key drivers and objectives.
* Financial acumen – able to set forecasts and budgets to drive financial performance.
* Cultural awareness – able to navigate different cultural environments, anticipate differences.
* Communication – strong interpersonal skills and able to communicate in writing, verbally and present throughout all levels of the organisation and externally.
* Autonomy – able to prioritise high‑return opportunities and multi‑task without intervention.
* Flexibility – copes well with a changing landscape and shows drive, initiative, creativity and problem solving, adjusting course when necessary.
* Relationships building – easily builds trust and credibility with clients, colleagues and key stakeholders.
* Structured – able to establish and build processes and systems that sustain change and enhancement, and keep projects on track and deliver within specified timelines.
* Customer orientation – maintains sight of the customer perspective and strives for results which drive the value proposition.
Job Location
WHG United Kingdom, 4th Floor, 3 Shortlands, Hammersmith, London W6 8DA
Employment Status
Full‑time
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