The Role We are seeking a commercially minded and driven Sales / Commercial Director to lead and grow a high-performing, multi-channel sales operation. This pivotal senior role will oversee inbound/outbound telesales, field sales, and marketing, with a strong emphasis on customer retention, new business development, and brand presence across the North of England and South of Scotland. As part of the Senior Management Team, you will report directly to the Board and play a key role in shaping business strategy. For the right individual, this is a genuine opportunity to make a mark—with potential for growth share rewards based on achieving agreed performance levels. Key Responsibilities Sales Strategy & Execution - Design and implement a growth-oriented sales strategy across inbound/outbound telesales and field sales. Establish scalable sales processes that support structured outbound activity, lead generation, and key account targeting. Set and manage commercial KPIs around revenue growth, retention, conversion, and profitability. Leadership & Team Development Recruit, train, and lead a multi-disciplinary sales team, building capacity over time in line with business needs. Establish clear goals, pipelines, and performance metrics across sales functions. Coach and mentor sales leaders and individual team members, fostering a high-performance, customer-first culture. Customer Retention & Growth Own customer l...