We’re looking for a visionary Brand leader to lead Capital One UK’s Brand Marketing team for a 12 month contract. You’ll lead a talented team of marketers, covering brand strategy, creative, media planning, consumer and corporate PR and social media, while working closely with cross‑functional teams and agencies to define and execute our brand vision.
This role is key to shaping and influencing how people view Capital One externally: growing awareness of Capital One in the UK, our products and building our reputation through an integrated communications plan.
You’re an exciting, creative, and passionate brand leader with a keen creative eye, who’s not afraid to be strategically bold whilst intellectually rigorous, and who knows how to get the best out of their team to ensure Capital One’s brand is loved by the world as much as it’s loved by its associates.
What You’ll Do
* Set the strategy and the tone for our brand team - creating direction and energy
* Craft a clear positioning for Capital One as a brand that places us well in the market place, using your diverse background of brand building to lead this work internally.
* Amplify Capital One’s brand by setting the 12 month plan for UK brand activity, leveraging your expertise to create a plan to improve awareness and preference, whilst adhering to International Brand Governance Standards.
* Lead planning and campaign development, as well as consumer‑facing communications
* Develop an exciting team of marketing professionals in a high performance environment
* Drive ownership of the Capital One brand image and guard our brand identity internally.
* You’ll support External Affairs colleagues in managing reputational risk, both proactively and reactively - including advising C‑Suite and international partners, collaborating with internal teams to get to the best possible outcomes and ultimately protect the external reputation of the business.
* Manage an eight‑figure annual budget across media, creative and PR workstreams
* Lead the relationships with our brand and PR agencies, delivering the annual program, setting clear KPIs, monitoring and providing strategic rigour to recommendations.
What you’ll bring
* Demonstrable experience in a brand / marketing leadership role at a mid to senior level, preferably in‑house, with a working knowledge of operating within a regulated business including Financial Promotion regulations
* Experience in media management and handling unexpected issues, or ability to confidently advise and coach those that do
* Ability to be both creative and analytical - so you’re able to coach a team to develop creative marketing campaigns that are grounded in insight and navigate data to articulate their effectiveness
* A history of building successful brands while maintaining a strong, consistent consumer voice, through brand positioning, ATL advertising and owned media content.
* A team‑player and invested in creating a culture of curiosity. You care about your team and developing their careers.
* A strong communicator, both written and verbal -including with senior stakeholders
* Excellent relationship building skills with the ability to work collaboratively and build trusted relationships with internal and external stakeholders. You’ll have experience of working with external agencies as an extension of your team
* Strong judgement and understanding of the internal and external landscape, and an ability to bring the outside in to look objectively at situations and advise on reputational risk mitigation
* Preferred but not essential - CIPR/CIM qualified
Where and how you'll work
This is a temporary (12 month fixed term) position based in either our Nottingham or London office.
We have a hybrid working model which gives you flexibility to work from our offices and from home.
We’re big on collaboration and connection, so you’ll be based in one of our offices 3 days a week on Tuesdays, Wednesdays and Thursdays. If you’re London based, there will be an expectation that frequent travel to Nottingham will be required.
Many of our associates have flexible working arrangements, and we're open to talking about an arrangement that works for you.
What’s in it for you
* Bring us all this - and you’ll be well rewarded with a role contributing to the strategic direction and roadmap of an organisation committed to transformation
* We offer high performers strong and diverse career progression, investing heavily in developing great people through our Capital One University training programmes (and appropriate external providers)
* Immediate access to our core benefits including pension scheme, bonus, generous holiday entitlement and private medical insurance – with flexible benefits available including season‑ticket loans, cycle to work scheme and enhanced parental leave
* Open‑plan workspaces and accessible facilities designed to inspire and support you. Our Nottingham head‑office has a fully‑serviced gym, subsidised restaurant, mindfulness and music rooms. In London, you can heighten your mood with a run on our rooftop running track or an espresso at the Workshop Coffee café.
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