The Head of Marketing Analytics role leads the organisation's marketing data strategy, transforming customer and performance data into actionable insight that drives smarter decision-making, lead generation, and revenue growth. The role owns customer insight, segmentation, analytics, and data-led campaign activation, while leading a team and championing a strong data-driven culture across the business. Client Details Our client are a fast growing B2B services firm based in the Greater Leeds area. With a strong presence in the UK, and ambitions to continue to grow across Europe, they are heavily investing in their marketing & data team to create higher quality campaigns. Description Key responsibilities for the Head of Marketing Analytics role will include: Take ownership of the Marketing Data strategy - Define and deliver the marketing intelligence and insight roadmap, ensuring data underpins marketing and commercial decision-making at every level. Enhance and enrich customer data - Lead data enrichment, acquisition, and quality improvement initiatives to strengthen the depth, accuracy, and usability of the customer database. Lead customer insight and analytics - Analyse customer behaviour, feedback, and churn to inform acquisition, retention, and lifecycle optimisation strategies. Enable data-led campaign activation - Create and manage high-quality, compliant data lists for outbound marketing campaigns, and email activity to d...