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Events marketing manager

Leeds
Vepple
Event marketing manager
€42,500 a year
Posted: 16h ago
Offer description

Location: Leeds (Hybrid). Our office address is: Consort House, 12 South Parade, Leeds, LS1 5QS.

We offer a flexible hybrid working approach, allowing a balance between home and office-based work. For this role, you’ll attend the Leeds office as needed, with more regular in-person collaboration during onboarding and key event planning periods.

Salary: £40,000 – £45,000 per annum, dependent on experience, plus paid overtime

Hours of Work: Full-time: 40 hrs P/W. Our standard working day is 8 hours, but our flexible working policy provides employees with the flexibility they need to balance their work and personal lives. For the right candidate, we will consider supporting a shorter working week/working day if desired (min. 32 hrs P/W, with pro-rata salary reduction.


Annual Leave

30 days including bank holidays (flexible up to 35 days with pro-rata salary reduction). An additional annual leave loyalty scheme kicks in after the first full year of employment.


Pension

Employer: 3% Employee: 5% (gross)


Application Deadline

April16, 2026


Full job spec

we advertise via many different job boards, to ensure you have the full and correct details for this job and information on how to apply, please visit - https://www.vepple.com/emm


Job Summary

Vepple is an enterprise SaaS platform operating in the Higher Education sector, helping universities to recruit students through personalised virtual experiences, guided tours, interactive maps and events. The platform is central to our customers’ recruitment strategies and is described by many as essential (see video in the full job spec).

The Events Marketing Manager owns the end-to-end planning, promotion, and delivery of Vepple’s event portfolio, playing a critical role in driving growth, strengthening customer relationships, and shaping our internal culture.

This is a high-impact, autonomous role spanning three key areas:

* External Growth: delivering events that generate pipeline and deepen customer loyalty
* Partnerships and Sponsorships: activating and maximising industry relationships
* Internal Culture: creating memorable experiences that bring our team together

You’ll work closely with senior stakeholders across the business to deliver events that are not only flawlessly executed, but also commercially effective and culturally meaningful.

This role is ideal for someone who thrives on ownership, can confidently manage multiple complex projects, and enjoys bringing ideas to life through exceptional execution.


Job Remits

To achieve the upper level of the salary range, you must provide evidence that you have substantial experience across the remits below. If you don’t yet have depth in a particular area, this will be reflected in the salary offered and supported through onboarding and development.

We are looking for someone who can deliver the following:


External Event Management, Marketing and Promotion

* Campaign Execution: Own the promotional cycle for flagship events. This includes drafting and scheduling email sequences, LinkedIn organic posts, and coordinating paid social if applicable.
* Content Coordination: Sourcing and managing content for events, including speaker bios, session abstracts, and “key takeaways” for post-event nurturing.
* Creative Briefing: Writing clear, concise briefs for graphic designers to create event branding such as digital banners, printed signage, and slide deck templates.
* Website Management: Updating event landing pages on the Vepple website to ensure information is current and conversion-optimised.


Sponsorship Activation and Fulfilment

* Sponsorship Coordination: Managing the administrative lifecycle of sponsorships. This includes completing booking forms, tracking payment deadlines, and ensuring Vepple’s presence is secured.
* Asset and Bio Management: Serving as the custodian of Vepple’s brand assets for external use. Supplying high-res logos, updated company bios, and leadership headshots to event organisers within strict deadlines.
* Agreement Fulfilment: Ensuring contra deals and paid agreements are executed on both sides. Verifying that partners provide the agreed exposure (social tags, logo placement, etc.) and ensuring Vepple fulfils its own reciprocal obligations.
* Logistical Liaison: Serving as the primary point of contact for external organisers for all operational queries, brand exposure opportunities and technical specifications.


Logistics and Venue Operations (External and Internal)

* Site Selection and Negotiation: Conducting site visits and negotiating contracts with venues to ensure best value and fit.
* Catering and Hospitality: Managing complex FandB requirements, including high-end dinners and large-scale catering.
* Travel and Accommodation: Coordinating room blocks for staff and speakers, and managing transport logistics for the internal 2-day June residential.
* On-Site Management: Acting as the Event Lead on the day of events – managing registration, timing, AV/tech setups, and real-time troubleshooting.


Event Technology and Data Management

* Registration Ownership: Building and managing registration forms in HubSpot. Monitoring sign-up velocity and flagging risks early.
* Lead Capture and CRM: Ensuring all event leads are correctly tagged, assigned to sales, and enrolled in follow-up workflows.
* Feedback and Analysis: Designing post-event surveys and providing impact reports on attendee satisfaction, brand reach and overall ROI.


Internal Culture and Team Operations

* The June Residential: Owning the 2-day logistical plan for the company residential.
* Strategy and Socials: Overseeing (managing and/or delegating responsibility where appropriate) all internal events (Annual Strategy Day, Christmas party, scheduled team catch-ups/socials throughout the year) to reinforce Vepple’s values.
* Budget Control: Managing the total annual event budget and tracking every line item of spend.


What success looks like in this role:

* Events are delivered on time, on budget, and to a high standard
* Event campaigns consistently meet or exceed attendance targets
* Strong relationships with partners, suppliers, and internal teams
* Measurable contribution to pipeline, engagement, and customer retention
* Internal events that genuinely strengthen team culture and connection


Key Skills, Experience and General Outlook


Key Skills

To be successful in this role, the candidate must demonstrate a high level of proficiency in both detailed logistical operations and creative marketing strategy.


Operational and Logistical Excellence

* Project Management: The ability to manage multiple, overlapping event timelines with meticulous attention to detail and deadline adherence.
* Budget Management and Negotiation: Professional experience in managing event budgets, tracking spend, and negotiating with venues and suppliers to ensure maximum value.
* On-Site Coordination: The calm and professional presence required to manage live events, troubleshoot technical or logistical issues, and lead internal and external staff.
* Risk Assessment: A responsible approach to guest safety and logistical planning, particularly for outdoor or large-scale city-based activities.


Creative Marketing and Strategic Communication

* Campaign Strategy: The ability to design and execute multi-channel promotional campaigns that drive engagement and meet registration targets.
* Copywriting: Drafting professional, engaging communications for a range of audiences, from senior university leaders to internal technical teams.
* Brand Stewardship: A deep understanding of brand values and the ability to ensure all event touchpoints reflect the “Vepple” identity.
* Digital Proficiency: Experience in managing registration platforms and CRM systems (e.g., HubSpot) to track attendee data and report on ROI.


Professionalism and Relationship Management

* High Emotional Intelligence: The maturity to engage with senior external stakeholders and the empathy required to mentor internal team members through the event planning process.
* Analytical Reporting: The ability to translate event outcomes into professional reports that demonstrate commercial impact and ROI to the board.
* Collaborative Leadership: Comfortable working closely with the CCO on high-level strategy while operating autonomously on day-to-day execution.


Experience

* At least 3 years of experience working in an Events Marketing Manager role or a role of similar capacity
* Proven experience in delivering multiple events within tight timeframes
* Previous experience working within a commercial organisation
* Within a 2-hour commute of Leeds – helpful for office work/meetings


General Outlook

* An energetic and positive approach to work
* Alignment with our company’s core values


How will Vepple use the information about you?

We will use your data to process your application, including complying with any legal obligations, to enable us to manage the recruitment process. We will only share your data with relevant parties as part of our recruitment process and we will not share your data for marketing or employment purposes outside of Vepple. For more information on Vepple (Revolution Viewing LTD) job applicant privacy notice, please visit our website.


Please note:

The successful candidate must, by the start of their employment, have permission to work in the UK.

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