Location: Manchester / London / Hybrid / Remote
Senior Data Analyst - Mobile Game Growth & LiveOps
Role Summary
This is a pivotal hire for Rezzil.
We’re looking for a commercially driven Senior Data Analyst with deep mobile games experience to own growth intelligence across our mobile title(s).
You will sit at the intersection of Marketing, Product, LiveOps, Finance and Development, ensuring that player behaviour, attribution data and revenue performance translate into confident, evidence-based decisions.
You will own the integrity, consistency and accessibility of our core KPIs across acquisition, engagement, retention and monetisation — ensuring Marketing, Product and Finance operate from a single source of truth.
Your work will directly influence:
* How we allocate and scale marketing budget
* What features and updates we prioritise
* How we monetise and structure LiveOps
* How we forecast revenue and manage payback
* When and how we scale
This is not a reporting role.
This is a decision-shaping role.
What You’ll Own
Growth & Commercial Intelligence
* Own end-to-end growth reporting across UA and product performance (CPI, CPA, ROAS, retention, LTV, ARPU/ARPPU, conversion).
* Maintain reporting across acquisition, activation, retention, engagement and monetisation, including funnel conversion, cohort revenue curves, payer behaviour, LiveOps performance, and ad/IAP revenue breakdown.
* Define, document and maintain KPI definitions and calculation logic across Marketing, Product and Finance, ensuring consistency across all reporting platforms.
* Ensure clean, reliable data flows from Singular, in-game event systems and BI platforms into business-critical reporting.
* Proactively validate tracking integrity after app releases, LiveOps events and marketing launches, identifying and resolving discrepancies quickly.
* Identify the highest-leverage opportunities to improve payback windows, LTV and monetisation efficiency.
* Use market intelligence tools (Sensor Tower, AppMagic. or similar) to inform positioning, feature prioritisation and scaling strategy.
Marketing & UA Performance
* Partner with UA to evaluate channels, creatives and budget allocation.
* Quantify incrementality and optimise towards long-term value rather than short-term vanity metrics.
* Help define scale thresholds and expansion logic grounded in cohort performance.
Product & LiveOps Impact
* Use cohort behaviour and segmentation insights to shape update cadence, events, offers, pricing tests and progression tuning.
* Design, analyse and guide A/B tests — from hypothesis and success metrics through to roll‑out decisions.
* Translate behavioural insights into prioritised development decisions with clear commercial rationale.
Finance & Forecasting
* Support revenue forecasting, LTV modelling and scenario planning.
* Provide Finance with defensible assumptions based on real cohort and retention curves.
* Ensure the business understands payback dynamics, scaling constraints and commercial risk exposure.
* Ensure Finance reporting is underpinned by consistent cohort data and revenue definitions shared across Marketing and Product.
What You Bring
Essential
* 5+ years’ experience in mobile games analytics, with proven examples of improving ROAS, LTV or revenue through your analysis.
* Deep understanding of mobile game unit economics, retention dynamics and LiveOps-driven monetisation.
* Strong SQL and practical Python for scalable, repeatable analysis.
* Hands‑on A/B testing expertise (design, statistical evaluation, uplift measurement and roll‑out recommendations).
* Proven experience working cross-functionally across Marketing, Product, Finance and Development teams.
* Strong experience with Singular (or equivalent MMP platforms such as AppsFlyer or Adjust).
* Proficiency with BI tools (Looker, Power BI, Tableau or similar).
Highly Valued
* Experience with event analytics tooling (Firebase/GA4, Mixpanel, Amplitude).
* Experience forecasting the impact of LiveOps events and commercial offers.
* Experience building or shaping data pipelines alongside engineering teams.
* Confidence influencing senior stakeholders with data‑backed arguments.
* A bias towards action and commercial impact — not just analysis.
What Success Looks Like
* Marketing spend scales with confidence and improved payback windows.
* LiveOps decisions are driven by cohort evidence, not instinct.
* Finance operates with reliable, defensible forecasts.
* Development priorities align with measurable revenue impact.
* The business makes faster, smarter commercial decisions because of you.
What We Offer
* Competitive salary + share options.
* 25 days’ holiday + bank holidays.
* Christmas closure (3 additional days).
* Flexible working and hybrid options.
* Manchester-based, with London expansion later this year.
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