Job Description
Fractional CEO / CEO – Unndr
Location: London (Hybrid)
Type: Fractional to Full-Time (flexible depending on candidate)
Equity: Meaningful equity opportunity available
Start: Immediate
About Unndr
Unndr is a lingerie and self-care subscription brand redefining how women engage with themselves. What started as a disruptive subscription model has grown into a 7-figure business all without external funding with a global customer base, reaching over 300,000 women across social platforms. Unndr is not just lingerie. It’s a ritual. A mindset. A movement centred around self-care, confidence, and becoming your best self. We’ve built a brand people love. Now we’re looking for the right operator to help us build a business that lasts.
The Role
We are looking for a Fractional CEO / CEO to partner closely with the founders to:
* Bring structure, clarity, and financial discipline to the business
* Build a clear and credible path to profitability
* Unlock scalable, sustainable growth
This role is ideal for someone who has experience operating within high-growth DTC or consumer brands, particularly through periods of complexity and transition.
Key Responsibilities
1. Financial & Operational Leadership
* Take ownership of cash flow planning and financial visibility
* Implement structured approaches to supplier and operational management
* Improve margins, cost discipline, and inventory planning
* Build a more resilient and scalable operating model
2. Growth & Revenue Strategy
* Oversee and optimise paid marketing (Meta, TikTok, Google)
* Identify highest ROI channels and scale them effectively
* Build systems for predictable, repeatable customer acquisition
* Unlock additional revenue opportunities (subscriptions, bundles, partnerships, B2B)
3. Business Model Optimisation
* Refine the subscription model to improve clarity, retention, and profitability
* Optimise pricing, promotional strategy, and product positioning
* Identify and execute quick wins to unlock revenue from existing inventory
4. Team & Execution
* Lead and bring structure to a small, highly motivated team
* Introduce accountability, focus, and clear execution rhythms
* Work closely with the founder to transition from reactive to strategic operations
5. Strategic Direction
* Define and lead the next phase of Unndr’s growth
* Support preparation for potential investment
* Build a roadmap to scale beyond £5M+ revenue
What We’re Looking For
* Proven experience scaling a consumer / DTC brand
* Strong financial acumen (cash flow, margins, forecasting)
* Experience operating through high-growth complexity or turnaround environments
* Deep understanding of paid media and e-commerce economics
* Ability to operate both strategically and hands-on
* Calm, decisive, and solution-oriented
Bonus if you:
* Have experience with subscription-based models
* Have raised capital or worked closely with investors
* Have scaled brands from £1M → £5M+
Why This Role is Different
This is a rare opportunity to step into a business that has:
* Proven traction and revenue
* A strong brand and engaged audience
* Clear challenges that need solving
* Significant upside for the right operator
You won’t be starting from zero but you will play a defining role in what this becomes.
Founder Note
Unndr has been built from the ground up without external funding. Growing quickly through instinct, creativity, and community.
We are now entering a new phase where:
* The brand is strong
* The demand is proven
* But the business needs experienced leadership to scale sustainably
This role is for someone who is excited by both the opportunity and the responsibility of shaping what comes next.