Field Marketing Manager
Location: Amsterdam, Paris or London
Do you have experience with integrated marketing campaigns?
Do you have experience in event marketing – both owned and third‑party events?
About the Team
Elsevier’s Academic & Government team helps our communities accelerate knowledge for a better world by turning scientific discoveries into peer‑reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and measuring the quality and impact of research – turning insights into outcomes.
About the Role
The Field Marketing Manager sits within the Academic and Government business unit and is responsible for designing and executing regional B2B marketing programs that drive pipeline and revenue growth across Southern, Central and Eastern Europe. The role is specifically focused on Elsevier’s SaaS, Software and Technology business, which includes many exciting AI tools. This role is a critical partner to the regional Sales team, aligning marketing strategies with business priorities and leading demand generation efforts across key accounts and segments. The role reports to the Field Marketing Director EMEA.
Responsibilities
* Developing and executing integrated field marketing campaigns that align with commercial goals and support all stages of the sales funnel;
* Partnering closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate;
* Leading demand generation initiatives, including webinars, digital campaigns and content syndication programs focused on pipeline acceleration;
* Planning and managing industry event strategy, including sponsorships, speaking opportunities and on‑site engagement plans;
* Working with campaign and content teams to localise global programs and develop regional assets that resonate with local audiences;
* Monitoring and reporting on program performance – especially pipeline contribution, MQL‑to‑SQL conversion and account engagement;
* Ensuring leads are captured, routed and followed up on in collaboration with Sales and Marketing Operations.
Requirements
* Solid B2B field marketing experience, ideally in a matrixed or global organisation;
* Experience designing and executing end‑to‑end marketing campaigns with measurable business outcomes;
* Exceptional collaboration skills with Sales, including supporting pipeline generation and account strategy;
* Background in event marketing, organising owned and third‑party events;
* Ability to work independently and cross‑functionally with high attention to detail and accountability;
* Comfortable analysing data to optimise performance and justify marketing investment.
Work in a way that works for you
We promote a healthy work / life balance across the organisation. With an average length of service of nine years, we are confident that we offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long‑term goals.
* Working remotely from home and our office in a flexible hybrid pattern;
* Working flexible hours – flexing the times you work in the day.
Working with us
We are an equal opportunity employer with a commitment to help you succeed. Here, you will find an inclusive, agile, collaborative, innovative and fun environment, where everyone has a part to play.
Working for you
We want to protect your health, help you accumulate wealth and secure your future. We are therefore delighted to offer:
* Health care plans and benefits;
* Modern Family Benefits, including maternity, paternity, adoption and surrogacy;
* Life assurance and accident policies;
* Comprehensive pension and retirement plans;
* Access to learning and development resources;
* Your recruiter will advise you on the benefits package for your location.
Benefits and information
Access benefits specific to your location: https://www.relx.com/careers/join-us/benefits
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, colour, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information or any other characteristic protected by law.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or contacting 1-855-833-5120.
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