We need a creative, organised, methodical and experienced all round marketer to design systematic communications and education programmes that help our customers to see the exciting potential of SIMS Next Gen, onboard efficiently to the new software, and then work with us to drive high levels of engagement, satisfaction and adoption within their schools. We need to do all this at scale. Well rely heavily on your experience managing digital channels, including email automation; web; social media; digital learning tools as we are looking at onboarding thousands of schools and users. But well also need you to build compelling content, and understand the role third party advocacy, demand generation tactics and offline activity play in an effective multi-channel strategy for effective customer communications. Ideally you will have direct experience of running customer marketing programmes, but we will consider generalist marketers with strong channel and content management. Youll work in marketing and as part of the wider onboarding and adoption team across account management, customer success, product, training, and education to ensure we deliver a fantastic customer and user experience. The ultimate test being how quickly we can have everyone in a school using SIMS Next Gen and telling all their colleagues and network about their positive experience too. Youll work closely with a team member focused on our wider case study and advocacy programme for SIMS. SIMS is the leading management information system for all stages and types of school internationally. They have relied on this software to make running their school easier for over 30 years. SIMS is the most comprehensive MIS in education. We want every school and user to experience the full benefit of our software. We are also reinventing SIMS for the cloud with SIMS Next Gen. A brand-new look for our MIS with many new features not seen before in SIMS. Between now and the end of 2026 we will have completely reimagined SIMS and expect to move our customers across to SIMS Next Gen. Key Responsibilities Marketing automation: experience building email campaigns and automated nurture workflows in leading platforms. Marketo and Microsoft Marketing ideally. Content marketing: turn product and education content into compelling and engaging campaigns and communications Digital channel management: ability to create scalable, efficient, and measurable communication campaigns utilising multiple digital channels Events management: ability to organise engaging digital and offline events for customers Data management: manage data strategy working with customer facing team to enrich knowledge of customers in our CRM to support effective communication. Experience working with leading CRMs (Microsoft Dynamics desirable). Campaign evaluation and reporting: use data to track success and optimise campaigns accordingly. Skills, Knowledge and Expertise Customer communications and engagement: develop strategy and deliver effective multi-channel approach and content targeted at customers and segmented according to their persona and needs. Understand how to define the customer lifecycle and design communications plans to support each stage Community management: develop and lead outreach to leading social media communities, forums, and professional networks. Customer research and insights: support management of customer research to inform communication and product strategy. Use data to identify what customers value most about our products. Bring the voice of the customer into the organisation 5 years marketing campaign and digital communications experience in tech sector preferably cloud. Edtech desirable. Customer marketing and communication experience preferred About ParentPay Group ParentPay Group brings together eleven brands that drive development in EdTech. As Europe's largest EdTech provider, we help primary and secondary schools streamline their cashless payments, improve their parent engagement, safely manage meals and securely store their data. Fundamentally, we create time for learning.