What youll be doing:
* Planning, building, testing, scheduling and reporting on all PEX and Milano email comms
* Working with internal stakeholders to produce content for emails
* Ensure all comms are on brand and update any that aren’t
* Create dynamic content to show the relevant content to the relevant customers
* Work in the HTML to ensure correct coding is in place and refine and edit emails built by our external agency
* Produce dynamic content versions and implement within existing email builds.
* Implement a test strategy, including creating creative variations and segment set up.
* Ensure thorough testing has taken place and the different variants are approved by internal stakeholders.
* Working with CRM Manager, define and create the segmentations for email and push comms
* Validate customer segments before sending out any comms, ensuring suppressions are correctly applied
* Report on performance of each segment in each channel
* Working with CRM team and other internal stakeholders, plan, test, build and report on new automated journeys
What youll need:
* Experience in a CRM, digital marketing or data-focused role within a customer centric organisation
* Comfortable interpreting data
* Strong understanding of customer segmentation and working with database management tools
* High attention to detail
* HTML experience including full editing within a WYSIWYG tool
* Experience in multivariate testing across platforms
* Ability to develop relationships with key stakeholders across the business to ensure digital is always at the forefront of our marcomms strategy
* Ability to spot an opportunity to improve a process/campaign
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