About Gold Care Homes
Gold Care Homes is a leading provider of high-quality residential and nursing care services across the UK. With a commitment to delivering exceptional care and enriching the lives of our residents, we are proud to be a trusted name in the care sector. Our Uxbridge head office supports a growing portfolio of care homes with a focus on innovation, compassion, and excellence.
Role Overview
We are seeking a dynamic and creative Marketing Executive to join our head office team in Uxbridge. This is an exciting opportunity for an enthusiastic marketing professional to play a key role in driving brand awareness, supporting occupancy growth, and enhancing our digital and offline presence across multiple platforms.
Key Responsibilities
* Assist in the development and implementation of marketing campaigns to promote Gold Care Homes and its services.
* Manage and grow the company’s digital presence, including website content and social media channels, online directories.
* Create engaging content for online and offline marketing materials, including brochures, newsletters, blogs, and press releases.
* Support the planning and execution of events, open days, and community engagement initiatives across our homes.
* Monitor and report on performance using analytics tools, providing insights and recommendations for improvement.
* Assist in the development of internal communications and staff engagement initiatives.
* Maintain brand consistency across all marketing channels and materials.
Key Requirements
* Proven experience in a marketing role, preferably within healthcare, hospitality, or a service-led industry.
* Strong written and verbal communication skills.
* Creative mindset with an eye for detail and design.
* Ability to manage multiple projects and meet deadlines in a fast-paced environment.
* A team player with a proactive and positive attitude.
Essential experience
* Copywriting and proof reading
* Social media content creation
* Proficiency in digital marketing tools and platforms (e.g., Google Analytics, WordPress, Mailchimp, Canva, Meta Business Suite).
Desirable
* Experience in the care or healthcare sector.
* Knowledge of CRM systems and marketing automation tools
* Basic graphic design, photography, or video editing skills.
* Marketing qualification or degree or relevant equivalent experience
Benefits
* Salary £35k - 40k depending on experience
* Employee of the Month
* Long term service awards
* Blue Light Card
* Professional Development
* Refer a Friend
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