About us Tin Man is a multi-award winning, earned first, creative comms agency offering everything from brand consultancy to creative campaigns, press office and media relations to social media management, video content and experiential. All our work is designed to build brand reputation and create powerful, emotional connections with audiences. Tin Man’s ‘communications with heart’ approach runs through everything we do. From how we look at briefs and how we look after our staff, to our clients and our role in the wider world. Our passion and expertise in building emotionally engaging communications has helped change behaviour, challenge perceptions, increase brand equity and enhance bottom lines for big household names including Tesco, Vodafone, Dunelm, Cadbury, OREO, Warner Bros. Studio Tour London, Guide Dogs, Innocent, Hilton, Kelloggs and Molson Coors. Tin Man was recently named Agency of the Year at the PRCA Awards 2025, PR Week Awards 2025 and Campaign’s AOY Awards 2025. The Role We’re on the hunt for a passionate, earned-focussed Strategist to join our rapidly growing creative team and play a pivotal role in bolstering our award winning work. The role is instrumental in shaping the strategic backbone behind our campaigns, ensuring our work is rooted in audience, brand and cultural insights, freshly creative, data driven and relevant. You are an insight-led thinker with no less than 5/6 years experience who transforms research and data into inspiring ideas and sharp strategic narratives. Working closely with our PR, Social and Creative teams, you’ll shape briefs and craft communication strategies that will help brands tell their stories in the most powerful way. Responsibilities Develop clear, compelling strategies for consumer brands across PR, earned media, social and integrated campaigns Lead audience, cultural and competitor insight to inform creative ideas and comms approaches Translate data, research and trends into creative and strategic narratives that clients will buy into Write strategic presentations and pitch decks including positioning, strategic platforms, messaging frameworks, campaign strategies Confidently present and pitch strategy in internal, new business and client meetings Collaborate with the creative, PR and social team to bring strategies to life Support new business pitches with data, insight, trends, sharp thinking and inspiring ideas Identify opportunities for new projects and added revenue from existing clients The ideal candidate will have: Strong consumer brand experience within a PR or integrated agency Proven track record of working on brand challenges across multiple household-name clients Proven track record of working on winning pitch teams and as part of multi-agency groups Deep curiosity for consumer behaviour, culture and trends Skilled in using data, research and insights to shape ideas, challenge assumptions and unlock creative opportunities Excellent storytelling and presentation skills (written and verbal) A collaborative mindset Experience in identifying and converting new business opportunities Embody our Tin Man values of; inclusivity, tenacity, straight talking, insightful creativity, passion, agility and entrepreneurial spirit. Due to the high volume of applications, we can only contact those shortlisted for the role. At Tin Man, we’re all about creativity, collaboration, and bringing out the best in people no matter who you are or where you’re from. We’re proud to be an equal opportunity employer and we’re building a workplace where everyone feels they belong and can grow. If there’s anything (like neurodiversity, a disability, or a health condition) that might affect how you apply or take part in the hiring process, just let us know. We’ll work with you to make sure things feel fair, comfortable, and tailored to you. Sharing this won’t affect your application, we just want to set you up for success.