Join to apply for the Creative Strategy Director role at Influencer
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Join to apply for the Creative Strategy Director role at Influencer
Who are we?
We are the originators of influencer marketing.
Who are we?
We are the originators of influencer marketing.
Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.
From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.
Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of TikTok, Snap, YouTube and Meta.
We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.
Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 170+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.
Job Description
The Creative Strategy Director is the driving force behind our mission - to move the marketing industry forward by humanizing brands. Charged with leading the development and delivery of market leading, creator first strategic solutions and creative ideas that connect with audiences, drive real world impact and ultimately deliver meaningful results for our clients.
We’re looking for a fearless self-starter; who is strategic, self-motivated, extremely collaborative, and incredibly curious about brands, culture, communications, and connections - and above all, creators!
You will lead a team of Creative and Content Strategists, tasked with working across a spectrum of client asks from long-term brand platforms, to always on ambassador programmes, to agile / reactive trend grabbing briefs - owning creative strategy, creator alignment and concept development from end to end.
This is a hands-on role for someone deeply immersed in creators and social culture, with an ability to turn insight into creative that audiences want to consume, creators are excited to make, and brands want to buy.
As a key member within our creative solutions teams, you will play a lead role in supporting the VP, Creative Solutions with identifying opportunities for the growth and productization of our offering, in partnership with your colleagues in our Production, Paid Media and Measurement & Insights teams.
3 Best Things About The Job
* Building and leading a best-in-market creator first creative unit, inventing ground breaking influencer marketing ideas and strategies.
* Getting to pitch, work and execute on some of the biggest brands in the world on a daily basis.
* Working as part of a multidisciplinary creative solutions leadership team, building innovative creator marketing solutions across the breath of creative, media and commerce.
In the first few months you would have
* Become an expert on the creator marketing landscape and how we position our products and services to maximise our opportunity in the market
* Delivered original, insight-led creative strategy that performs across multiple creator-first campaigns.
* Embedded yourself with our key clients and partners, and gathered key insights about their business challenges and objectives
* Taken part in a handful of large pitches with blue-chip brands, overseeing the creation and articulation of market leading influencer marketing solutions.
* Taken part in thought leadership pieces and marketing events / opportunities to help drive salience of Influencers brand in the market
Key Responsibilities:
* Lead, Manage and Be Accountable for the teams who produce all of our creative and strategic output for our key clients and new business prospects, helping Influencer to win new clients and growing existing ones.
* Deliver best in class strategic output: Ensuring strategy work is best-in-class, insight driven and fully answers the challenges set out in the brief. ensuring it is born out of an inherent comprehension of platform, audience and creator insight.
* Leading the development of game changing ideas: Bringing colour and life to our RTB’s. From conceptual creative that can break out of the social space, through to a deep understanding of the creative formats that audiences on each social platform love to watch, you’ll be responsible for ensuring our ideas synthesise our strategies, deliver on our clients briefs and create impact on social.
* Distribution strategy: Work closely with the Associate Paid Media Director to ensure that distribution strategies are baked into the core of all of our creative strategy output.
* Pitching and presenting; You will be responsible for pitching work to both new and existing clients. An exceptional presenter, you know how to frame both strategy and creative work in the best possible way, combining them into a singular narrative that clients can understand and buy into.
* Process, prioritisation and resource management: Managing workload, operations, processes and capacity within the team, as well as ensuring that output is delivered on-time and with appropriate feedback from relevant stakeholders across the business.
Requirements:
* We are seeking a candidate with 10+ years of experience in marketing; having played a lead role in creative solutions functions within the marketing and media space, with direct influencer marketing experience a big plus.
* You should have experience of selling and delivering agency-style services to a range of different clients
* Skilled at building strong stakeholder relationships; including with external clients and a range of different internal teams
* Excellent proposal and presentation skills, with the ability to present to both internal and external stakeholders
* You have an appetite for new challenges and a constant drive towards improvement
* A self-starter who can build and manage the processes necessary to both deliver success and measure performance
Our Hiring Process
* 1st round: Initial Screening call with Talent Acquisition Lead
* 2nd round: Interview with Hiring Manager + Team Member
* 3rd round: Interview + Task with Hiring Manager + Team Member
* Join the team & #MakeWaves
In return you’ll get:
* An opportunity to work in a fun, progressive team with a passion for making Influencer an amazing, diverse and equitable place to work
* Flexi working hours & Working From Home + 4pm finish on Friday!
* 25 days holiday a year (plus bank holidays)
* Activities to improve your mental and physical wellbeing
* Large progressions for growth - you’ll be a key player in the next stage of growth for our company
* The choice of Health Insurance through Vitality or Juno
* EAP through Health Assured
* Cycle to Work Scheme
* Free breakfast and end of month free lunch Thursdays (when in office!)
* Yearly tenure celebrations!
At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. Diversity, Equity & Inclusion is embedded into everything we do at Influencer and is a part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Business Development and Sales
* Industries
Advertising Services
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