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Head of f&b strategy, proposition & performance

Thame
Travelodge Hotels (UK)
€120,000 a year
Posted: 7 April
Offer description

Do you have the commercial and customer-first mindset to develop and deliver a successful F&B business on a national scale? Can you architect a 3-year F&B strategy that drives out-performance, puts our guests first, and translates into a seamless mission for our c230 restaurants and c380 lodges and their teams? If yes, our Head of Food & Beverage position might be the right next move for you.


Your Purpose

We are seeking a visionary leader to scale our multi-million pound F&B operation. Overseeing 230 bar-cafes and our F&B proposition across 370 hotels, you will be responsible for driving revenue, margin and ensuring a consistent brilliant customer experience across the entire estate. Reporting directly to the Customer Director, you will hold full P&L accountability and lead the 3-year strategic roadmap for our food and drink proposition.


Responsibilities

* Define the 3-year F&B vision, identifying new growth initiatives and pricing strategies that maximize our revenue and optimise margin through a customer-first approach.
* Oversee a c£2m management budget and influence investment.
* Lead the lifecycle of our products from "napkin sketch" conceptualisation to national launch, ensuring every item is both profitable and beloved by guests.
* Act as the bridge between Marketing, Finance, and Ops, ensuring we deliver a consistent, high-quality brand experience.
* Spearhead the use of data dashboards and digital platforms to optimise conversion, the guest journey and commercial performance.


Your Strengths

To lead this division, you must be a heavyweight commercial leader with a proven track record in high-volume F&B or large-scale restaurant retail. We require a candidate who has held full P&L accountability—ideally for portfolios exceeding £50m—and possesses the analytical mindset to transform complex market trends and consumer data into high-growth strategies. Beyond the numbers, you must demonstrate "operational empathy," showing a history of working hand-in-hand with ground-level teams to ensure that national change is implemented seamlessly and sustainably. You'll need to influence at the ExCo level and negotiate high-value supplier relationships with ease. You should be a collaborative leader known for winning "hearts and minds" across a business, pairing exceptional stakeholder management with the flexibility to travel nationally. We are looking for a rare blend of strategic foresight and technical precision—someone who can navigate board-level presentations one day and dive into the data behind a 1% margin shift the next.


Benefits & Compensation

* Up to £120,000 & Annualise Bonus
* Car Allowance payable at £570 per month
* Contributory pension scheme - auto enroll at 5% after 3 months and we contribute 8%
* Hybrid working - a minimum of 60% of your time should be spent in the office and or visiting suppliers
* 50% personal discount for hotel bookings and great friends and family discounts too!
* 25 days holiday + bank holidays, increasing with length of service
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