Role:SEO Account DirectorDepartment/Team:SEO & Content
Role Objective
Join the award-winning Mindshare SEO team! We are seeking an SEO Account Director to play an instrumental role with one of our biggest clients in the consumer electronics sector. You will work alongside an existing AD to manage the overall health of one our largest clients, which means you will need to be comfortable working as a team as well as taking the lead.
In addition to being top-class in SEO, we are looking for someone with exceptional communication skills who can be a leader in front of clients, internal stakeholders, and their team.
About the role
The successful candidate will report to the Business Director, manage client teams, and work collaboratively with other departments. As an Account Director, you will oversee the successful implementation of the strategy for your clients. The ideal candidate will be able to use their initiative in setting up processes and expectations for the team. You will lead by example with a proactive approach to challenging the status quo, pushing yourself, your team, and your client to achieve the best results.
The role would suit someone who is comfortable with technical SEO but has a broad range of experience across the full spectrum of SEO. Any experience working with ASO would also be desirable.
Performance
1. Take ultimate responsibility for the output of your team.
2. Be the central client contact for your client portfolio.
3. Exceptional presentation skills with ability communicate to senior stakeholders
4. Capable of dealing with senior management internally and externally
5. Proactive approach to interrogating your client’s performance.
6. Apply best practice rigor to how your accounts are being run.
7. Forward thinking and innovative approach to SEO & Content activity.
8. Attend all important internal and external client meetings.
9. Provide outstanding levels of client service in a proactive manner. Establish strong working and communication processes with all digital teams (
Process
10. Develop ways of working that maximise client output
11. Ensure briefing, planning and finance processes are strictly adhered to by the team
12. Take responsibility for your direct report’s development and career progression
13. Review the quality of team output and take appropriate action to improve delivery
14. Play an active role in the recruitment and interviewing process to build strong teams
Profitability
15. Increase SEO budgets of existing client base, by proving the value of the channel
16. Surface out-of-scope services to increase Mindshare revenue streams
17. Be commercially minded,
18. Ensuring effective management of available resources
19. Maintain awareness of all scopes of work for your client portfolio
Profile
20. Keep up to date with industry developments & proactively offer POVs to your clients
21. Become an expert in all SEO, Content & Digital PR services offered by Mindshare
22. Build a reputation as a trusted senior advisor for internal and external stakeholders
23. Play an active role in pitches, and other cross agency initiatives
24. Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.
About you
25. An expert with e-commerce websites. You don’t need to be a developer but you’ll need the experience of crawling, analysing and growing retail sites.
26. A strong understanding of SEO strategy and how each of the pillars ladders up to generate growth for our clients.
27. Comprehensive project management skills with experience using project management tools
28. Experience in developing and leading client relationships
29. Exceptional people management skills, including developing more junior team members and working as part of a wider team
30. Exceptional executional SEO experience; using data and insight to develop successful end to end content strategies for your clients
31. Data driven – you love using data to inform your strategic thinking
32. Proven experience of improving organic performance for your clients
33. Extensive experience using SEO tools such as SEMRush, Ahrefs, Majestic
34. Experience with Adobe Analytics is preferable
35. Experience working in or alongside Digital PR is preferable
36. Ability to scope projects for our clients with accompanying forecasts to demonstrate the value your strategy has the potential to drive
37. Good commercial acumen with ability to identify opportunities to help your clients grow, in turn growing your account revenue
38. Ability to support the SEO Partner in improving our proposition, whether that be through developing additional services or improving standards of delivery etc.
39. Strong process capabilities, with an ability to monitor account service levels and support with finance and recruitment processes
40. Experience of working with production teams would be an advantage
41. An understanding of how SEO can integrate with other digital and offline channels
What we can offer you
42. A strong salary commensurate and in-line with relevant experience
43. 25 days annual leave and your birthday day off
44. Ongoing internal and external training opportunities
45. Flexible working
46. The opportunity to attend industry conferences and awards nights
47. Career and personal progression
48. Private Healthcare
49. Excellent pension matching structure
About Mindshare
Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. We work with some of the most famous businesses and brands in the UK – such as Unilever, Ford, KFC, Nike, Marks & Spencer and TK Maxx. The Mindshare network consists of 116 offices across 86 countriesthroughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.
Our approach
Our ambition is to drive Good Growth for our clients.
Good Growth is about deliveringgrowth that is enduring and is considerate of people and planet. Media is a powerfulforce, and we need to be mindful of the responsibility that it brings. We help our clients make better decisions by ensuring we use media in a trusted, inclusive and sustainable way. Werecognisethatin order todrive Good Growth, we need to place people at the heart of everything we do. Understandingpeople, notdemographics allows us to place media meaningfully intotheir lives.
Good Growth is a big ambition – one which inspires change for the industry but also for our agency and we achieve this through our values of Energy, Empathy and Impact.
Working for Mindshare
Our brilliant people allow us to deliver our ambition. We invest heavily in their development to ensure they are progressing and thriving wherever they work in our business. We also think inspiration for our staff is key and our pinnacle and flagship event of the year, Huddle,connects people, opinions and perspectives across borders and is all about learning something new and participating.
Committed to Diversity & Inclusion
We have a big dream at Mindshare, to become the most inclusive place to work in the country! This will take time but the whole agency is passionate about making it a reality. To support this, we currently have 8 Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, 0Borders, ADAM and Working Parents. These groups hold the agency to account for making progress and, along with our Mental Health Allies, design and lead events and initiatives that help us create a welcoming environment to all and a place where everyone can be their most confident self.
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