Overview
In this senior leadership position, you will set the strategic direction and oversee the performance of multiple franchise food brands operating within Asda stores. You will be accountable for driving commercial success, ensuring operational excellence, and guiding the ongoing brand development of partner concessions. Central to the role is ensuring each franchise delivers an exceptional customer experience, reflects Asda's values, and contributes meaningfully to Asda's mission of becoming the UK's most trusted and convenient retail destination.
Responsibilities
Franchise Brand Strategy & Leadership: Develop and deliver the strategic roadmap for Asda's foodservice and franchise brands.
Franchise Brand Strategy & Leadership: Identify new partnership opportunities aligned to customer needs, store formats, and commercial goals.
Franchise Brand Strategy & Leadership: Ensure all brands meet Asda's quality, price, safety, and customer experience standards.
Commercial & Financial Management: Lead end-to-end commercial performance with full P&L ownership.
Commercial & Financial Management: Drive contract negotiations, commercial terms, and partnership agreements.
Commercial & Financial Management: Set financial targets, track performance, and optimise revenue and profitability.
Commercial & Financial Management: Identify opportunities to scale franchise formats across the estate and into new channels.
Brand Performance & Operational Excellence: Oversee operational delivery across all franchise concessions.
Brand Performance & Operational Excellence: Ensure consistent standards in food quality, service speed, hygiene, and health & safety.
Brand Performance & Operational Excellence: Conduct brand audits, performance reviews, and site visits.
Brand Performance & Operational Excellence: Work with Supply Chain, Store Operations, People, and Property teams to support smooth operations.
Relationship Management: Build strong, collaborative relationships with franchise partners.
Relationship Management: Act as the senior point of contact for partner brands, resolving issues quickly.
Relationship Management: Ensure alignment with Asda's wider customer and commercial strategies.
Innovation & Customer Experience: Lead new product launches, menu innovation, and customer experience improvements.
Innovation & Customer Experience: Use customer insights, market trends, and competitor analysis to shape brand evolution.
Innovation & Customer Experience: Ensure brands reflect Asda's focus on value, quality, and convenience.
Team & Stakeholder Leadership: Lead and develop a team of Brand Specialists.
Team & Stakeholder Leadership: Provide clear direction, coaching, and performance development.
Team & Stakeholder Leadership: Collaborate closely with Marketing, Property, Legal, Finance, and Retail Operations.
Team & Stakeholder Leadership: Be a strong communicator with great personal skills to work with people at all levels.
Team & Stakeholder Leadership: Thrive in a fast-paced environment, with the ability to manage change and drive results.
Team & Stakeholder Leadership: Be agile and an effective decision maker, willing to move, fail and learn fast.
Team & Stakeholder Leadership: Be obsessed about our purpose and our customers.
Working arrangements & Benefits
Hybrid working with a minimum of 3 days per week in one of our Home Offices; additional requirements may apply by area.
Discretionary company bonus
Company pension up to 1.5 times colleagues' contribution (max 15%)
Company Car allowance of £8000
15% colleague discount in store and online
Free access to wellbeing services and a range of discounts (wellbeing tools, parking, entertainment, etc.)
Asda Allies Inclusion Networks
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments
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