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Shopper marketing manager

Reading (Berkshire)
Bayer
Marketing manager
Posted: 6 October
Offer description

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice. Bayer is an organisation where decisions are made together and where innovation cycles are in 90 days sprints. Our operating model (Dynamic Shared Ownership (we call it DSO) is a reimagined way of operating a multinational company which moves at speed and scale with the goal of delivering on our vision. Being part of TeamBayer means that you are part of our vision and of our future – delivering to our farmers, patients, and consumers. https://www.bayer.com/en/strategy/strateg y Are you driven by a passion for healthcare and making a difference in people's lives? Bayer Consumer Health is seeking a Shopper Marketing Manager to join our team and help us deliver impactful campaigns that resonate with consumers and retailers alike. Tasks And Responsibilities You’ll own the shopper marketing agenda for some of the UK’s most trusted health brands. Your goal: deliver activation plans that win with both retailers and consumers. Lead shopper campaigns from concept to shelf, grounded in insight, executed with excellence. Drive omnichannel activation, integrating in-store, digital, and retailer media. Build trusted retail partnerships, you’ll be the go-to shopper marketing contact for key customers. Manage agency relationships to deliver creative, compliant, and commercially effective activations. Track impact and ROI, owning a shopper marketing budget of up to £2M. Collaborate cross-functionally with Sales, Brand, and Category teams to ensure shopper strategy drives both sell-in and sell-out. Who You Are You’ll own the shopper marketing agenda for some of the UK’s most trusted health brands. Your goal: deliver activation plans that win with both retailers and consumers. Lead shopper campaigns from concept to shelf, grounded in insight, executed with excellence. Drive omnichannel activation, integrating in-store, digital, and retailer media. Build trusted retail partnerships, you’ll be the go-to shopper marketing contact for key customers. Manage agency relationships to deliver creative, compliant, and commercially effective activations. Track impact and ROI, owning a shopper marketing budget of up to £2M. Collaborate cross-functionally with Sales, Brand, and Category teams to ensure shopper strategy drives both sell-in and sell-out. You are fulltime available and able to work at the office for at least two days a week ( Tuesdays and Wednesdays ). Apply Now to Join Bayer Consumer Health and Help Shape the Future of Healthcare! Be You at Bayer where you have the opportunity to be part of a culture influencing Health for all and Hunger for none. To achieve our vision we see reward for all our employees as incredibly important, so here are some of the benefits you will receive as a Bayer employee. What We Offer A salary between £50 - 60K per year and annual bonus. Individual bonus can also be granted for high performance Mobility benefit 28 days annual leave plus bank holidays Private Healthcare, generous pension scheme and Life Insurance Wellness programs and support Employee discount scheme State of the art offices International career possibilities Flexible and Hybrid working Help with home office equipment Volunteering days Support for professional growth in a wide range of learning and development opportunities We welcome and embrace diversity providing an inclusive working environment The best possible work-life balance is of great importance to us, which is why we support flexible hybrid working model. Hybrid Bayer welcomes applications from all individuals, regardless of age, disability, gender identity/expression, family status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We are committed to treating all applicants fairly and without discrimination. We continue to progressively embrace and adopt actions to advance our Diversity Equity & Inclusion (DE&I) commitments and aspirations, ForBetter. Bayer is committed to providing access and support for all individuals with disabilities and / or long term conditions - during the application process and beyond. Let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply please contact HROP_UK@bayer.com. At Bayer, sustainability is ingrained in our mission ‘Health for all, hunger for none’, driving our commitment to healthcare and agricultural innovation. We prioritise reducing our environmental footprint, enhancing our social impact, and ensuring sustainable business practices. As part of our team, you'll have opportunities to contribute to various initiatives such as achieving climate neutrality across our facilities by 2030, to improving access to healthcare and nutrition to 100 million underserved people worldwide by 2030. Join us and be part of a culture that values innovation and empowers change, as we strive to shape a healthier, more sustainable, and inclusive world. Location: United Kingdom : Berkshire : Reading Division: Consumer Health Reference Code: 852144

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