England, United Kingdom
WHO WE ARE: Splice is a creative platform for people who make music. Serious producers choose Splice Sounds to bring their ideas to life. A subscription to Splice inspires and accelerates creative success for digital music creators with an industry-leading catalog of sounds and samples and an expanding AI stack. With a rent-to-own marketplace of DAWs and plugins, the Splice experience seamlessly integrates into any music production workflow, regardless of DAW (Digital Audio Workstation). Via Splice, an unparalleled team of sound designers and sample creators are fueling the success of a growing global community of chart-topping producers, students, and DIY creators.
HOW WE WORK: At Splice, DISCO is a rallying cry for collaboration, accountability, and unity within our organization; Direct, Inclusive, Splice Together, Creator Centric, and Optimistic. Our shared success depends on our ability to support one another, work well together, and communicate directly. By embracing flexibility and a unified approach, we can navigate anything that’s thrown at us. Splice embraces a culture of remote work. You’ll see your colleagues showing up from across the US and the UK. In order to keep us working well as a team, we have regular communication, including Town Halls, departmental all-hands and get-togethers. When you join Splice, you join a network of colleagues, peers, and collaborators. Are you ready?
About the Role We’re looking for a senior marketing leader to own the Spitfire Audio brand and go-to-market (GTM) strategy and be the key strategic marketing partner owning trade-offs across the broader Splice and Spitfire Instruments portfolio. This role owns all marketing output for Spitfire Audio, from brand strategy and storytelling to campaigns, lifecycle, partnerships, and merchandising. It will also lead strategic positioning, launches, and growth for Spitfire Audio’s core instruments business—strengthening leadership with composers, expanding into adjacent creator segments, and driving sustained revenue through world-class brand building and performance marketing.
Reporting to the GM, this role will directly manage the Spitfire Audio GTM team and direct marketing efforts across the broader Splice and Spitfire Instruments portfolio – helping guide GTM trade-offs, coordinated campaigns, and clear brand storytelling.
What You’ll Do Own Brand & GTM Strategy
Define Spitfire Audio’s brand vision, positioning, and customer narrative
Set GTM priorities and translate launches and strategic bets into clear plans with measurable outcomes
Ensure consistent differentiation across all touch points (sound quality, musicality, expressiveness, ease of use)
Work closely with the GM, Instruments, and SVP, Marketing to shape Spitfire Audio’s place in the Splice brand architecture
Lead Campaigns & Growth
Drive GTM execution across launches, evergreen growth, and seasonal moments
Lead integrated campaigns across content, social, CRM/lifecycle, partnerships, PR, and site merchandising
Build repeatable GTM operating rhythms (planning, launch playbooks, performance reviews)
Drive Conversion & Lifecycle
Optimise acquisition, activation, conversion, and retention journeys across the funnel
Own lifecycle strategy including onboarding, cross-sell/upsell, winback, and segmentation
Partner closely with ecommerce and web teams to improve conversion and merchandising
Partner with Product & Data
Translate product and AI innovation into compelling, creator-centric value propositions
Shape pricing, packaging, and positioning across perpetual and subscription business models
Lead & Scale the Team
Manage and develop the Spitfire Audio GTM org, including creative, product marketing, partnerships, merchandising, and CRM
Set clear priorities, coach leaders, and maintain a high bar for creative and executional excellence
Build a highly data-driven marketing culture
Act as a senior strategic marketing leader across Spitfire Audio and Splice Instruments
Help resolve overlaps, define portfolio positioning, and guide GTM trade-offs
Ensure customers clearly understand Spitfire Audio vs. Splice Instrument offerings and why each exists
Qualifications 12+ years of experience in senior marketing leadership roles (brand, growth, product marketing, or integrated GTM), ideally in creative software, music tech, SaaS, or subscription/perpetual digital products.
Demonstrated success leading GTM strategies that drive adoption, engagement, and revenue growth.
Proven experience managing and developing high-performing teams with multi-layered reporting structures.
Strong brand leadership experience, ideally with premium, creator-led brands.
Deep understanding of creator workflows (composers, producers, or both); virtual instruments familiarity strongly preferred.
Strong cross-functional leadership with product, engineering, design, and commercial partners.
Highly data-driven and metrics-literate, with strong strategic judgment and prioritization skills.
Excellent communication and storytelling skills, with confidence presenting to senior stakeholders.
Private healthcare, including 24/7 digital GP access, mental health support pathways, and a range of pre-claim services
Life assurance, income protection, and critical illness coverage
Generous time off: 20 days of annual leave plus UK bank holidays, 5 additional discretionary days, and a company-wide winter break
Employee benefit and retail discounts
Cycle to Work and Tech schemes (tax-efficient benefits)
Monthly ClassPass credits
Regular company-wide social events
Annual learning & development stipend
Exclusive company merch and swag drops
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Splice is an Equal Opportunity Employer Splice provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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