Job Description
R13 Recruitment are partnering with a fast-growing, highly commercial organisation within a niche e-commerce space, supporting the company’s search for a CRM Executive to join their performance marketing team. This role will sit within a specialist growth function, creating and overseeing high-volume CRM activity while also driving optimisation, testing and continuous improvement across customer communications.
This position is ideal for someone who enjoys being hands-on with CRM execution but also thrives on data-led experimentation, performance analysis and incremental optimisation.
Working hours are Monday to Friday, 9.00am – 5.00pm in offices based a few miles Southwest of Norwich. Offered salary is between £30,000 – £40,000 depending on levels of experience.
The company
This organisation is a rapidly scaling digital brand, delivering high-engagement campaigns in a high-value market. Being at significant scale, they combine creativity, data and performance marketing to drive customer acquisition, engagement and repeat purchase.
Their marketing team is fast-paced, commercially focused and highly collaborative – and this role offers a real unique opportunity to work on campaigns that will reach hundreds of thousands to millions of customers – and bringing your expertise and ideas to only elevate this further!
Benefits
* Work from home 3 days per week / 2 days in the Norwich based office.
* Pension – 5% employer matched contribution
* 25 days holiday + bank holidays
* Free lunch provided onsite
* Free onsite parking
* Company events
* Supportive, performance-led team environment
The day to day
* Supporting the delivery of high-volume, weekly CRM activity across email, SMS and push notifications
* Managing BAU CRM execution, including campaign scheduling, setup, QA and deployment
* Working primarily within Klaviyo, managing segmentation, datasets and campaign logic
* Running and managing A/B testing across subject lines, content, send times, creative styles and audience segments
* Analysing campaign performance including open rates, CTR, conversions and website traffic
* Programming, monitoring, and optimising automated CRM flows based on customer behaviour
* Continuously adapting campaigns based on insights such as seasonality, timing, audience behaviour and external factors
* Producing and interpreting detailed performance reports using CRM tools, BI platforms and Excel
* Presenting insights internally and confidently discussing results with senior stakeholders
* Collaborating with the wider marketing, performance and creative teams.
You will have / be
* Previous experience in a CRM or email marketing specialist role.
* Hands-on experience using Klaviyo or a similar CRM platform.
* Strong understanding of segmentation, automation and behavioural targeting.
* Experience running and analysing A/B tests and performance campaigns.
* Highly data-driven, analytical and commercially minded.
* Confident interpreting performance data and explaining results clearly.
* Proactive, organised and comfortable working in a fast-paced environment.
* Creative in approach, with the ability to suggest ideas and improvements.
How to apply
To hear more details about this opportunity, please email your CV to Ruth Harding – Business Partner at R13 Recruitment. If you do not hear from us within 5 working days of submitting your CV, please assume your application has been unsuccessful.