Digital Marketing Manager
Leeds, England, United Kingdom (Hybrid)
Better Placed are delighted to be partnering with a fast growing eCommerce retailer in the lifestyle industry. With a strong Shopify powered store, loyal customer base, and ambitious growth strategy, this is a fantastic opportunity to join a business at an exciting stage of its journey. They are now looking for a performance driven Digital Marketing Manager to take their digital channels to the next level.
The Role
This is a key strategic hire where you will take ownership of the growth and performance of their Shopify B2C store. You’ll manage and optimise the full digital customer journey and work closely with senior leadership, agency partners and in house creative teams. While PPC activity is delivered by an external agency, you will oversee the relationship, steer strategy and ensure results are delivered.
Key Responsibilities
* Lead the digital marketing strategy for the Shopify B2C store, with a focus on sustainable growth and ROI.
* Manage and optimise the digital sales funnel, from acquisition to conversion and retention.
* Oversee paid media agency activity across PPC, paid social and display, ensuring accountability and performance.
* Improve on site performance through CRO initiatives, A/B testing and UX enhancements.
* Grow key digital channels including email marketing, social media, SEO and affiliates.
* Own performance reporting, providing actionable insights for the wider team.
* Collaborate with content and creative teams to ensure consistent and high converting messaging.
What We’re Looking For
* 5+ years’ experience in B2C eCommerce marketing, ideally in a fast paced retail environment.
* A proven track record of scaling digital performance channels and driving measurable growth.
* Strong knowledge of Shopify, with hands on experience managing and optimising stores.
* Analytical mindset with confidence using data to shape decisions.
* Experience managing agency relationships, with the ability to both challenge and support.
* A proactive and confident communicator with a hands on approach.
* A solid understanding of the full digital marketing mix including email, SEO, affiliates and social.
What’s on Offer
* Hybrid working, 3 days in the Leeds office and 2 days from home.
* A collaborative and fast paced environment with plenty of autonomy.
* The chance to make a real impact in a high growth eCommerce business.
* Competitive salary and benefits package.
* Genuine progression opportunities as the business continues to scale.