ThruDark is a leading outdoor performance clothing brand founded by two former UK Special Forces operators. The brand is committed to inspiring adventure and resilience as well as being passionate about building a community around our products, values, and outdoor lifestyle. As we continue to grow, we’re looking for a dynamic leader to elevate our social and outreach activities to new heights.
This is an exciting opportunity to shape the future of ThruDark’s social and outreach presence. You’ll have a real impact on brand growth, community engagement, and revenue generation; working with a high energy, high performing team in a scale-up environment.
ROLE OVERVIEW:
The Head of Social and Outreach will oversee all organic social media strategy, build on existing channels, and develop underutilised platforms such as YouTube and TikTok. You will be responsible for shaping the strategic direction, professionalising reporting and insights, and actively executing social content and outreach initiatives. This role also leads our ‘ThruDark Allies Programme’, a key growth area focused on influencer and ambassador collaborations
Requirements
* Develop and implement a forward-looking organic social strategy that enhances brand presence across platforms including YouTube and TikTok focusing on engaging outdoor enthusiasts and expanding our community.
* Oversee social media content planning, community engagement, and organic growth initiatives, ensuring alignment with overall brand objectives.
* Lead, manage, and develop the Outreach function, providing clear direction, mentoring and driving high performance.
* Drive influencer gifting, outreach, and ambassador programmes scaling activities such as the ThruDark Allies Programme, with an emphasis on measurable results and revenue attribution.
* Work closely with the content team and external agencies to create and execute creator briefs, campaigns, and influencer collaborations.
* Implement and refine processes around influencer outreach.
* Build professionalised reporting models to track campaign performance, engagement, and ROI; provide insightful analysis and recommendations to the Marketing Director.
* Collaborate with cross-functional teams to ensure outreach activities align with organic and paid social strategies, brand values, and commercial goals.
* Play an active role in content creation, contributing ideas, participating in content shoots or activations, and embodying the brand voice.
* Stay ahead of social media trends, platform updates, and industry best practices to continually innovate and optimise our approach.
Benefits
WHAT ‘GOOD’ LOOKS LIKE CULTURALLY AT THRUDARK
CORE VALUES TO KEEP IN MIND:
UNITY – We value team players. No egos, no lone wolves. Cross-functional collaboration is essential.
INTEGRITY – Say what you mean, do what you say. Straight talk, no spin.
UNRELENTING – We want people who raise the bar, not maintain the status quo. Energy, drive, and accountability are non-negotiable.
HUMILITY – We prefer leaders who get stuck in, not those who float above. Quiet confidence > bravado.
WHAT’S WORKED WELL IN LEADERSHIP ROLES:
* Operators who are hands-on but can also zoom out and drive strategy.
* People who are curious, decisive, and bias toward action.
* Strong communicators who can bring clarity and inspire belief without posturing.
CURRENT TEAM CULTURE:
We’re still lean and founder-led, so there’s a real “build it, test it, fix it” energy here. The team is highly capable but still maturing in eCom best practices. There’s a lot of appetite for leadership that brings clarity and accelerates progress but without arrogance or top-down thinking.
WHAT WILL COMPLEMENT THE TEAM:
* A calm operator who builds trust quickly.
* Someone who listens, understands, then leads, not the other way around.
* Leadership style should be: direct, empowering, non-political.
IN RETURN:
* Be part of a passionate, friendly, and driven team.
* ThruDark kit contribution, paid quarterly.
* Access to the latest tech and software required for your role.
* A starter bundle of ThruDark kit to get you going from day one.
* Flexible working hours and hybrid-working options.
* Enhanced self-sacrifice pension scheme.
* Regular team events and outings.
* Onsite gym for personal use.
* Private medical cover to support your health and wellbeing.
* Life assurance and critical illness cover for peace of mind.