1. Position: Digital Marketing Lead
2. Salary: £35,000 to £38,000 based on experience
3. Location: Hove, fully office based
4. Hours: Monday to Friday 9am to 5pm
5. 20 days holiday plus Bank Holidays, regular social events, discretionary monthly bonus scheme, cycle to work scheme, your birthday off and more!
We’re looking for a self-motivated digital marketing superstar to work with the Head of Marketing and take responsibility for all digital marketing activities including email and CRM marketing, digital strategy and paid media campaigns, SEO, Ecommerce and more.
This is a well established and well-known brand in their sector, working in the retail and wholesale industry.
The Digital Marketing Lead role includes:
6. Email Marketing & CRM; taking ownership of the email marketing channel, from strategy to execution
7. Building and optimising campaign flows, creating segmented campaigns tailored to different customer journeys, designing and implementing email automations and A/B test subject lines, content, design, and send times
8. Digital Strategy & Paid Campaigns, proposing and managing budgets in line with priorities
9. Planning and running paid media campaigns (Google Ads, Meta/Facebook, YouTube, Pinterest, Pmax)
10. Analysing ROI, acquisition cost, and engagement
11. Search Engine Optimisation (SEO), conducting keyword research and implementing on-page optimisation
12. Maintaining e-commerce website content and digital assets
13. Data driven reporting and analytics
Skills & experience required:
14. Degree educated or equivalent in marketing or business
15. Strong digital marketing experience, particularly email marketing
16. Experience with DotDigital, Klaviyo, Mailchimp, or similar
17. Strong customer segmentation, targeting, and campaign automation understanding
18. SEO, paid media, and website management experience
19. Great with Google Analytics, Meta Ads Manager, SEMrush and similar alongside experience in Magento, WordPress, and CRM platforms
20. A/B and multivariate testing experience
21. Data-driven with a keen eye for marketing analytics
Salary, hours and company benefits:
22. £35,000 to £38,000 based on experience
23. Monday to Friday 9am to 5pm, fully office based in Hove
24. 20 days holiday plus Bank Holidays
25. Regular social events
26. Discretionary monthly bonus scheme
27. Cycle to work scheme
28. Birthday off
29. Pension Scheme
30. Healthcare Cash Plan
31. Employee discount
Wild Recruitment Ltd T/A First Recruitment Services is acting as an employment agency in relation to this vacancy.