CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 27+ nationalities.
We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.
Purpose of Position
CASETiFY is looking for a dynamic and detail-orientedAssistant Marketing & PR Manager to lead and execute our brand-building efforts in the UK. This is a pivotal role responsible for managing public relations, driving local brand and influencer campaigns, and creating impactful moments in culture that fuel organic awareness and affinity for CASETiFY.
You will act as the UK market lead for PR, managing agencies and media relationships, while also owning creator/influencer partnerships, local marketing campaigns, and brand activations. You’re a natural storyteller, plugged into local culture, and experienced in crafting campaigns that earn attention and create conversation.
This is an exciting opportunity for a mid-level marketing professional who thrives in an agile, global brand environment and has a passion for fashion, tech, and community-led marketing.
Job Description
PR Strategy & Management
* Lead PR strategy and execution for the UK market — working with internal teams and agency partners to secure earned media, product placements, and campaign coverage
* Manage day-to-day relationships with PR agency, media outlets, and editors to ensure consistent and high-quality brand visibility
* Develop and localize press materials, press releases, and media pitches in collaboration with the global communications team
* Coordinate UK-specific media moments, interviews, and events tied to major launches or cultural tentpoles
* Track and report PR performance (press clippings, impressions, sentiment), identifying opportunities to optimize future efforts
* Own crisis comms coordination in partnership with HQ, as needed
Influencer & Advocacy Marketing
* Build and nurture CASETiFY’s UK creator network — from influencers and tastemakers to creatives and cultural voices
* Support the team product seeding, influencer gifting, and advocacy strategies to generate UGC and social buzz
* Partner with creators on content and collaborations that align with brand moments and product drops
* Track influencer campaign impact (engagement, reach, EMV, conversions) and manage creator relationship lifecycle
Campaign & Brand Marketing
* Plan and execute UK marketing campaigns in alignment with global strategy — including product launches, brand campaigns, and tentpole moments
* Localize messaging and creative assets for the UK audience; brief in-market adjustments as needed
* Coordinate timelines and cross-functional inputs across PR, social, influencer, and retail
* Manage UK campaign calendar and ensure visibility and alignment with global and regional teams
* Contribute to ideation and planning of local brand activations, pop-ups, and events
Requirement
* 4–6 years of experience in PR, communications, or brand marketing, ideally within fashion, lifestyle, tech, or consumer goods
* Strong track record of securing earned media and managing PR campaigns end-to-end (including agency and/or in-house experience)
* Networked across UK media landscape with solid editor and journalist relationships
* Proven experience working with creators/influencers and driving social advocacy programs
* Experience managing integrated campaigns across PR, social, influencer, and experiential
* Exceptional written and verbal communication skills; confident in crafting narratives and pitching media
* Data-driven and organized, with strong attention to detail and ability to juggle multiple projects
* Passion for culture, community, and digital-first storytelling
* Comfortable working in a fast-paced, international, and highly collaborative environment
* Fluent in English; other European languages a plus
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By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.
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