Shopper Insights Executive (Slough, Berkshire, GB, SL1 1DT)
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Sales
Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
About the role
You will work on creating strong, relevant, topical ‘so what’ insight, which is a foundation pillar in our Go-To-Market model. The Category Development team provide insightful, data-based recommendations, utilising Reckitt category strategy to help retailers optimise their 4P execution.
While delivering the fundamentals (Shelf, Distribution and adjacencies) will always be a core focus for the team, it is critical that they build effective relationships and develop long terms strategies with key retail partners.
The Category team take market leading shopper insights framed in relevant macro context, to add value to our retail partners and help them interpret the changes they need to make to optimise their category performance in the context of key trends changes in dynamics. Using the latest in shopper and category data, and insight on future trends, they position themselves as thought leaders and key category strategic partners for the future.
Your responsibilities
There are three specific areas of responsibility
Delivering Category Fundamentals
* Ensuring the business can access accurate and curated insights for the area they are responsible for (Health/Hygiene), at both a category specific and macro trends level
* Ensuring that reporting is optimised well structured and meets the needs of the business
* Ensuring that key shopper agencies add value and deliver against their requirements to support the team
Designing Category Strategic Vision
* Working cross functionally with category team and commercial strategy team (trade marketing) to develop strategic vision documents that frame the macro direction of the category
* Developing aligned CAGR growth outlooks for categories and channels
Developing Thought Leadership Pillars
* Working with the Head of Category to ensure that key shopper insight projects are effectively delivered and deployed across the commercial organisation, maximising visibility and impact of insights with our customer and upon our overall business strategy
Responsibilities/ Accountabilities
* Managing and maintaining the Insights Hub for the Total Business
* Managing select data agencies
* Ensuring insights are organised, accessible and visible
* Business reporting is effective and meets users needs
* Developing category and channel forecasting that is aligned and able to be leveraged internally and externally for planning purposes
* Co-creates impactful strategic vision documents with trade strategy team and head of category
* Briefs, manages and ensures the effective deployment of key insight projects that are pivotal to category understanding
Why this role is the one for you?
* You enjoy working on a variety of projects, from analysing data to create trends reports, to creating impactful strategic insight stories, and developing content that inspires and empowers other.
* You want to be known for making positive changes to Category performance, through delivering industry leading insight to retailers that translates into excellent store execution of initiatives to maximize category growth.
* You have a passion for achievement; strong analytical and communication skills, integrity and drive with a strong desire to make things happen.
The experience we're looking for
* Degree calibre with data agency or shopper insights background, and experience within FMCG
* Ability to analyse large volumes of complex information, interpret & construct straightforward plans
* Experience working with and delivering projects through agencies or direct from agency
* Confident and capable of communicating and operating at all levels
* Strong knowledge of Syndicated Data (Nielsen/IRI, Panel Data, Shopper Card Data)
* Advanced usage of Excel
* Strong influencing expertise
* Strong oral, written communication, and presentation skills
The skills for success
Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product plannnig, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Pharmaceutical Sales, Trade Marketing, Digital activation to HCPs, Leadership skills.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.