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Product marketing executive

Burton
Permanent
Focus Resourcing Group Careers
Product marketing executive
Posted: 16h ago
Offer description

We are looking to recruit a Product Marketer / Product Marketing Manager to support the product development team and market sales. You will be responsible for positioning, messaging, and ensuring products successfully meet market needs while achieving business goals.

The role

* Define how the product is uniquely valuable to the target audience.
* Create compelling messaging that differentiates it from competitors.
* Plan and execute product launches.
* Coordinate cross-functional teams (product, sales, marketing, support).
* Develop launch materials (landing pages, decks, blog posts, sales enablement, etc.).
* Understand the market landscape, competitors, and customer pain points.
* Collect insights through interviews, surveys, or data analysis to guide product strategy.
* Equip sales teams with tools, training, and content to effectively sell the product.
* Identify target segments for messaging and campaign development.
* Collaborate with customer success and growth teams to drive on boarding, retention, and up sell strategies.
* Monitor product usage and feedback to identify improvement opportunities.
* Measure the success of product launches and marketing campaigns (e.g., adoption rates, revenue impact, customer feedback).
* Adjust strategies based on data.

Skills:

1. Must have worked within the con...

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