Head of Digital Marketing and Ecommerce (Fashion / Luxury DTC)
London, on site
£70,000 - £80,000 per annum (dependent on experience)
We are looking for a commercially driven and detail-oriented Head of Digital Marketing and Ecommerce to join a fast-paced, high-growth luxury fashion brand. This is a key role responsible for driving online performance, optimising the digital customer journey, and delivering continued growth across our direct-to-consumer channels.
Working closely with senior leadership and external partners, you will take full ownership of the end-to-end ecommerce trading function; from onsite merchandising and performance marketing through to analytics and operational execution.
Key Responsibilities
* Own and manage the digital trading plan, including P&L accountability and performance forecasting
* Monitor and optimise key ecommerce KPIs such as, ROAS, AOV, conversion rate and units per transaction
* Produce weekly and monthly trading reports, including product and campaign performance analysis
* Lead onsite trading activity, ensuring timely execution of campaigns, promotions, and product launches
* Manage relationships with 3PL partners, ensuring smooth order flow, stock accuracy, and SLA adherence
* Oversee website content and merchandising, including:
o Category and product page optimisation
o Homepage updates and campaign banners
o Maintaining brand consistency and visual standards
o Coordinate product uploads and launches in collaboration with Production teams
o Ensure all onsite content is optimised for SEO and performance
* Enhance the end-to-end DTC customer experience, consistently exceeding expectations
* Conduct competitor analysis and provide actionable insights to improve site performance
* Own and optimise the Email/CRM programme to drive acquisition, retention, and engagement
* Lead integrations, site improvements, and digital projects to drive efficiency and growth
About You
* At least 5 years’ experience in ecommerce trading within a fashion or luxury retail environment
* Proven success working with Shopify+
* A strong grasp of end-to-end digital trading operations, including marketing and performance optimisation
* Confidence working with web analytics, data insights, and reporting tools
* A solutions-focused mindset with strong attention to detail and time management
* Strong understanding of web design, UX, and onsite merchandising
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