Job Description
Marketing Campaign Manager, B2B IT Channel (ABM & Demand Gen)
Why Join Us?
Step into a pivotal marketing role at a fast-growing UK-based IT solutions provider. This organisation has recently received significant growth investment and is scaling across cybersecurity, MSP services, and global markets. As a Campaign Manager, you’ll join a collaborative, agile, and results-driven marketing team that values energy, creativity, and commercial impact.
Here are 5 great reasons to apply:
* Own Campaign Strategy: Take full ownership of ABM and multi-channel campaigns tied directly to revenue.
* Sales-Aligned Culture: Work hand-in-hand with a proactive sales team to deliver measurable results.
* Growth-Backed Business: Recently secured £9m in investment with ambitious expansion plans across Cybersecurity and Managed Services.
* Top Workplace: Recognised as one of the UK’s Top 25 Best Companies to Work For in 2024.
* Hybrid Flexibility: Choose between London or Kemble office locations with flexible hybrid working (3 days onsite, your choice of location).
Key Role Responsibilities
* Plan, manage and execute strategic multi-channel campaigns with a focus on ROI.
* Build and lead Account-Based Marketing (ABM) initiatives across new and existing customer accounts.
* Partner with Sales to develop half-year campaign strategies that increase pipeline and deal conversion.
* Produce campaign assets and content, including emails, blogs, landing pages, and social posts.
* Segment data and analyse customer insights to optimise targeting and messaging.
* Track campaign performance, pivot based on results, and report clearly on impact.
* Coordinate with internal stakeholders and external agencies to deliver integrated campaigns.
* Champion marketing best practice while delivering at pace and to high quality.
Key Attributes Required
Experience
* Minimum 3 years of experience in IT Channel Marketing (VAR, MSP, vendor, or distributor).
* Proven background in ABM and multi-channel campaign execution.
* Strong grasp of how MSPs and resellers operate and sell.
* Skilled in writing compelling campaign copy and content.
* Confident presenting campaign performance and data-led insights.
Personal Qualities
* Energetic, proactive, and commercially-minded.
* Open, honest communicator who thrives on accountability.
* Confident in challenging constructively and pushing for excellence.
* Results-driven and comfortable working at pace.
* Organised and structured, yet creatively flexible.
* Team-oriented with a desire for long-term progression.