JOB DESCRIPTION AND REQUIREMENT.
What You Will Be Doing
1. Develop multiple project communications, marketing and visibility plans or tactics for different projects, in close collaboration with different project teams;
2. Coordinate the project-related communication activities via Email, SMS, Voice, and USSD.
3. Ensure strong messaging on different projects in alignment with the organisation’s strategic goals
4. Produce good quality communication material for the project (photos, videos, etc.);
5. Develop and execute dissemination marketing and communication strategies
6. Support the organisation of communication activities, corporate branding and higher visibility of the
7. Draft and deliver sponsor reports, emails, and messages for different media and audiences (articles, interviews, blogs, press releases).
8. Oversee all communications that go out to clients across any digital channel.
9. Developing creative marketing campaigns and tactics to deliver outcomes in marketing and recruitment strategy in line with the institution’s goals
10. Develop and distribute marketing content (i.e. videos, pictures, jingles, graphics, etc.) according to the marketing strategy as well as external branding needs
11. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
12. Initiate and run digital marketing campaigns across Google display networks and other local digital channels.
13. Analyse marketing data (campaign results, conversion rates, traffic, etc.) and then draw insights to optimize marketing campaign performance
14. Make data-driven recommendations on marketing efforts to your supervisor and the team to improve qualified leads generation metrics through reports
15. Utilise analytical tools to evaluate end-to-end customer experience across multiple channels and customer touch points such as USSD, website, WhatsApp, Facebook etc.
16. Manage and oversee Grow For Me marketing materials including souvenirs, brochures, flyers, etc.
17. Manage stakeholder relationships (i.e. digital agency, media houses, etc.) and keep up-to-date records of all vendors, external collaborators
18. Coordinate press and media contacts and references to the project in the press and media; co-write press releases; maintain relations with the local newspapers, TV and radio
19. Manage and further strengthen social media accounts; coordinate social media and online media (including blogs) with the creatives director.
20. Prepare invitations, flyers and promotional material in relation to campaigns for the project and relevant conferences
Qualifications
1. Master’s or higher university degree in relevant subject areas, including Marketing, Journalism or a related field.
2. Minimum of 5 years of relevant experience in a communication role, particularly in designing and implementing communication and visibility strategies.
3. Minimum of 2 years of relevant experience running ads on facebook, Google Display Network, Google Adwords, website analytics tools, local websites in Ghana.
4. Excellent verbal, written and interpersonal communication skills.
5. Very good drafting and editing skills; interest in data visualization.
6. Thorough understanding of marketing elements (both traditional and digital marketing)
7. Proficient in Google Docs, Content Management Systems, Customer Relationship Management Tool and Social Media platforms.
8. Solid digital skills (knowledge of html, web analytics and graphic design software ).
9. Excellent presentation skills and ability to convey complex issues in an accessible way.
10. Experience in setting up and optimising Google Adwords campaigns
11. Strong analytical skills and data-driven thinking
12. Up-to-date with the latest trends and best practices in online marketing and measurement
Benefits
* Good monthly salary
* Insurance cover for the job
* Out-door life across the country
* Opportunity to learn and create impact
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