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Synaptics is leading the charge in AI at the Edge, bringing AI closer to end users and transforming how we engage with intelligent connected devices, whether at home, at work, or on the move. As the go‑to partner for the world’s most forward‑thinking product innovators, Synaptics powers the future with its cutting‑edge Synaptics Astra™ AI‑Native embedded compute, Veros™ wireless connectivity, and multimodal sensing solutions. We’re making the digital experience smarter, faster, more intuitive, secure, and seamless. From touch, display, and biometrics to AI‑driven wireless connectivity, video, vision, audio, speech, and security processing, Synaptics is the force behind the next generation of technology enhancing how we live, work, and play.
Overview
Synaptics is looking for a dynamic and experienced Director, Sales to join our growing organization. You will be responsible for all local UK‑based clients as well as leading a team for targeted accounts across Europe with a focus on SoC and Connectivity clients in the region, including OEMs, ODMs, Module manufacturers, CMs and relationships with partners in the Operator and Core IoT ecosystem. Understand and be able to successfully articulate SYNA’s value proposition and drive education on SYNA’s products and roadmap to significantly increase revenues and market share. This position reports to the Head of Sales & FAEs, EMEA.
Responsibilities & Competencies
* Lead and mentor a high‑performing Sales and FAE team, providing coaching, sales training, guidance, and professional development to elevate performance.
* Develop, maintain, and grow strong relationships with existing customers while actively identifying, pursuing, and securing new target accounts across the UK and EMEA IoT market.
* Seek out new opportunities in the Operator and Core IoT space for Synaptics products across the complete range of ISD, EEPD & WPD solutions in the UK and beyond.
* Develop and execute strategic plans to achieve sales targets and expand account penetration.
* Drive customer engagements from initial evaluations through design‑in, design‑win and on to mass production ramp.
* Map out and maintain org charts, executive maps, and penetration plans for all key accounts including key executives and decision makers.
* Support the Sales Team and BUs with specific EMEA market inputs and intelligence from our Clients and Partner ecosystem to help drive a product roadmap that meets current client demand and anticipates future market needs.
* Manage multinational and cross‑business unit projects to ensure seamless execution.
* Forecast sales trends, and build and maintain a strong and organised pipeline.
* Own all account revenue tracking and forecasting activities.
Competencies
* Natural leader able to lead and motivate a high‑achieving sales team that is responsive to business needs and exceeds objectives.
* Natural hunter able to identify and target key accounts with potential for Synaptics products.
* Able to influence and lead through change.
* Able to solve problems that are not clearly defined and require in‑depth understanding of markets and organisational objectives; unafraid to explore new ideas and technologies.
* Highly analytical with strong business acumen; able to make informed data‑driven decisions based on experience and sound instincts.
* Establishes clear expectations, sets objectives and brings multiple parties together to drive key initiatives.
* Strong organisational skills with ability to balance multiple competing priorities and effectively plan, goal set, and prioritise.
* Excellent interpersonal, verbal, and written communication skills with the ability to build relationships with a diverse team.
* Experienced at working independently and collaboratively across multiple all levels of an organisation, including senior executives, and with external stakeholders to build successful cross‑functional partnerships.
* Ability to overcome obstacles and motivated by the challenge of fast‑paced, high‑pressure, highly competitive markets.
Qualifications (Requirements)
* Bachelor’s degree (master’s, MBA preferred) in Electronics Engineering, Business Administration or related field or equivalent.
* 15 years of sales experience in the Semiconductor sales ecosystem across the EMEA region and beyond (US, Latam, APAC), including 6+ years managing and mentoring high‑performing sales teams.
* Aggressive, highly self‑motivated candidate who already has an in‑depth understanding of the Operator and Core IoT market and ecosystem (OEMs, ODMs, System Integrators, SoM developers).
* Track record of developing, planning and executing sales penetration plans to drive Synaptics solutions into customer platforms.
* Highly analytical with strong business acumen, able to transition easily between the strategic and the detailed.
* Experience negotiating, closing and driving to deploy large, complex contracts.
* Travel is an integral part of this role and will be based on the needs of the customers you support; 60% on a weekly basis across EMEA and once a quarter on average overseas.
Diversity
Belief in Diversity. Synaptics is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.
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