Business Development Manager - Forklift Trucks
Are you an experienced sales professional with a proven track record selling material handling equipment (MHE)? We're looking for a results‑driven Business Development Manager to manage and grow a defined territory, building strong customer relationships and driving new business across industrial, warehousing and logistics sectors.
Key responsibilities
* Develop and execute territory sales plans to achieve and exceed revenue targets.
* Identify, qualify and win new business opportunities for MHE (forklifts, lift trucks, pallet trucks, racking, etc.).
* Manage and grow relationships with key accounts, distributors and end users.
* Deliver product demonstrations, prepare and present commercial proposals, negotiate terms and close deals.
* Provide technical and commercial advice to customers and coordinate with service, parts and operations teams to ensure successful delivery and after‑sales support.
* Track sales activity and pipeline using CRM; report regularly on forecasts and performance.
* Represent the company at industry events, site visits and tender meetings as required.
What we're looking for
* Demonstrable experience of selling Forklift/MHE equipment and a strong understanding of the MHE market.
* A consistent track record of meeting or exceeding sales targets in a B2B environment.
* Excellent relationship‑building and negotiation skills; comfortable presenting to senior stakeholders.
* Technical aptitude to understand product specifications and match solutions to customer needs.
* Self‑motivated, organised and able to manage a territory independently; prepared to travel regularly within the region.
* Full UK driving licence required.
Interested?
If you meet the criteria and are ready to start, click to apply today and a member of our team will be in touch!
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