Performance Marketing & CRM Manager (Meta Ads + Klaviyo)
Full-time, based at Alderley Park, Cheshire
We're Hanna Sillitoe — a fast-growing, B Corp-pending, award-winning skincare and wellness brand with a passionate community, big ambitions, and a small but mighty team. Our turnover is currently £1.5m and we're on a mission to scale to £5m+ — but we'll only do it in a way that stays true to our values: family, flexibility, and doing things differently. We're now looking for a talented
Performance Marketing & CRM Manager
to join us in-house at Alderley Park and help take our paid media and customer communications to the next level.
Your Role
Reporting directly to our Head of Brand & Marketing, you'll take ownership of our performance marketing and CRM activity — with a strong focus on Meta ads and email marketing.
Meta advertising:
* You'll manage and optimise our largest ad channel. This includes building and scaling campaigns, testing creatives and audiences, increasing efficiency, and driving continuous improvements in ROAS.
Klaviyo & email strategy:
* You'll lead our email marketing strategy end to end — from flows and campaigns to segmentation and data insights — ensuring every message drives engagement, retention, and revenue.
Key Responsibilities
* Plan, launch and optimise paid social campaigns on Meta (Facebook + Instagram) to drive acquisition and revenue growth
* Work closely with our Head of Brand & Marketing to
shape the marketing strategy and execute impactful campaigns
* Manage and allocate monthly ad budgets, continuously testing audiences, creatives, and bidding strategies to maximise ROAS
* Build, manage, and optimise Klaviyo flows and campaigns (welcome, post-purchase, retention, win-back, seasonal promos etc)
* Segment audiences effectively and maintain healthy database management and deliverability
* Collaborate with our Head of Brand & Marketing and Design Lead to turn creative ideas into high-performing campaigns
* Monitor campaign and flow performance, reporting weekly on insights and actionable next steps
* Conduct structured A/B testing across ads and email to identify scalable growth opportunities
* Oversee the relationship and performance of our PPC agency to ensure targets are consistently met
* Keep on top of industry changes, platform updates, and competitor activity
* Analysing performance across ads + CRM to share insights and guide strategy
What makes this role unique?
* You'll be based at our Alderley Park HQ, working side-by-side with the core team
* Family is part of our culture — the majority of our team are working parents so little ones are often around, and Freddie (our founder's little boy) is a big part of the team
* We've recently brought fulfilment in-house, so you'll see firsthand the orders going out that your ads and emails are driving. It's a special kind of energy
* We're still small enough that your work will directly shape the next stage of our growth journey.
What we're looking for
* Proven track record running Meta ads at scale (£15–50k+/month spend).
* Hands-on Klaviyo experience, from building automated flows to executing campaigns and analysing performance
* Data-driven and commercially minded — you understand how acquisition and retention impact revenue and margins
* Strong analytical skills; comfortable with dashboards, reporting, and turning data into strategy
* Comfortable in a fast-paced, entrepreneurial environment
* Creative thinker who enjoys testing new ideas and collaborating closely with a brand/design team
* Excited by the chance to grow with a brand that's scaling quickly
* Excellent attention to detail with strong organisational and time-management skills
The perks
* Salary: competitive, based on experience
* Company private health insurance
* 50% employee discount on products
* Family-friendly culture (we really mean it)
* Chance to be part of a values-driven, purpose-led business on an exciting growth journey
* Beautiful office space at Alderley Park surrounded by nature with an onsite café, snack bar, gym and yoga studio (payable), woodland walks, outside eating areas and co-working facilities
* Free onsite parking
Nice to have
* Experience with additional platforms (Google Ads, TikTok etc)
* Familiarity with Shopify and e-commerce analytics tools
* Prior experience in a scaling DTC/e-commerce brand
* A passion for the wellness and skincare industry