About Radnor
Radnor Hills is an award-winning leading soft drinks producer based in beautiful countryside at Heartsease in Knighton, Powys.
Established in 1990 by founder William Watkins, independent and family-owned, Radnor Hills produces over 400 million still, sparkling and flavoured water drinks every year.
Our brands include a full range of Radnor Hills spring water, Heartsease Farm, Radnor Splash, and our market-leading range of school-approved children’s drinks, Radnor Fizz.
Radnor’s diverse drinks portfolio is all made using exceptionally pure Welsh spring water sourced from our family farm’s land, just minutes from the production line for maximum freshness.
Environmental sustainability is a bedrock of our company. We have been a zero-to-landfill site since 2018 and have an on-site state-of-the-art recycling facility and an expert in-house team to facilitate this. Our environmental management system and site have been certified to ISO 14001 standards.
All of Radnor’s products are fully recyclable - our plastic bottles and shrink wraps are 100% recyclable and are also made up of 30% recycled material, our cartons are straw free, and our aluminium cans are infinitely recyclable and sourced only 65 miles from our farm in the heart of the Welsh countryside.
In 2023, we opened new expanded production facilities, a quality assurance laboratory and a state-of-the-art office complex and invested £1.8 million in a new solar farm to help power our operations, which now delivers 25% of our electricity.
Radnor is a multi-format facility manufacturing glass, PET, cans and Tetra Pak all from one site. Our customers include all the major multiples as well as schools and independent retailers.
The Role:
The Retail Marketing Manager oversees the execution of strategic brand launches and ongoing brand support across all retail channels. This role focuses on acting as a bridge between our brands and our retail stakeholders.
The role will require an understanding of sales, marketing, and production innovation to ensure we are providing best-in-class support for the products we produce in the retail channel. You will use a proactive approach to understanding the retail landscape and inform the business of any relevant changes or innovations that might affect our standing in this sector. An example of this might be legislative changes that impact the sale of specific formats in retail or, to give a real-world example, the impact of HFSS on ranging and in-store advertising.
The role will require you to work closely with different departments, including sales, product development, finance, and external agencies to develop and implement a cohesive brand activation strategy.
You will be responsible for managing budgets, allocating resources, and ensuring that timelines are met across multiple projects. Additionally, you will act as a key liaison between different departments, ensuring that all brand activation efforts are aligned with overall business objectives.
You will directly line-manage one of the brand ambassadors to continue the retail momentum and ensure we hit all the desired objectives in this space. You must set clear, concise goals for this member of the team and demonstrate what best in class looks like.
Main Duties and Responsibilities:
· Strategically plan, manage and execute key marketing campaigns for Radnor Brands across all major retailers and wholesale/convenience channel. This includes managing relationships with individual retailers media teams. Working with these contacts to book, plan, negotiate and manage activations to tie in with specific retailer promotional periods, events and media options.
· Manage POS artwork milestones to ensure launches aren't compromised and specific artwork used where necessary in each retailer. Feedback on customer performance, analysing channel, consumer and market data to help review and plan next steps accordingly. Arrange implementation checks within multiple channels. Plan and execute store incentives at regional store level.
· Managing brand activation within retail, wholesale & convenience and being a main point of contact for marketing leads. Submitting POS artwork to fit with each company's promotional periods, specific brand copy to reflect the channel, deck building for NPD and PMP.
· Work with the wider team to ensure all agencies are briefed on all activation campaign artwork to make sure we have clear and consistent brand messaging and adhering to brand guidelines. Write up specific copy & brand comms for each retailer/channel.
· Assisting on overall brand visuals, campaign concepts/strategy.
· Organise specific retailer events, stand graphics, supporting POS.
· Managing retail marketing spend within an annual budget.
· Monthly grocery ads meetings on all meta ads, write copy, geotargeted locations/store lists - feedback on performance to retailers. Working with the digital marketing manager to plan & execute Grocery led competitions on social media to drive awareness and product sales in-store and online.
· Undertaking key market research within our category including external taste panels and customer surveys which can form compelling taste led information on brand decks.
· Activating new product launches and introducing new concepts and NPD to the retailers in both branded and own label.
· Plan and execute marketing content such in-store sampling, digital announcements, events, stunts, meta targeted ads, building NPD decks for the retail channel.
· Travelling to retailer HQ’s as a representative of the Radnor Hills marketing team - supporting the commercial and P&I teams with category insight during performance and range reviews. Attend key head office sampling events representing the brand.
· Manage the time and resource of other team members when needed including the brand ambassadors, overseeing their workflow and ensuring projects are completed efficiently and on budget.
· Allocate and manage other resources, including time, personnel, and external agencies to ensure project timelines and budgets are met.
· Report back any concerns and update on project timelines to the marketing manager and any other relevant stakeholders.
Candidate requirements:
· At least two years experience of retail trade marketing. A minimum of 5 years marketing experience in the FMCG category.
· Good communication, management, and organisational skills.
· Excellent project management skills and a proven track record in on-time delivery.
· Communication – Ability to communicate effectively at all levels of internal and external customers.
· Content creation – Experience in maintaining brand identity continuity.
· SEO – Effective delivery of SERP.
· Copy writing – Ability to effectively produce copy appropriate to advertising messages.
· Agility – Proven ability to respond to events in a flexible way and be able to move quickly between different ideas resulting in the best course of action.
· Data analysis and measurement
· Budget management
· Understanding of the grocery category
· A degree level qualification in Professional Marketing or relevant industry training courses would be desirable.
Hours and Location:
You will be based at our Head Office at Heartsease, Knighton and will be flexible to travel with the role as required. Your normal working hours will be 40 hours per week, Monday to Friday.
Pay: From £35,000.00 per year