Key Responsibilities
Demand Planning & Forecasting
* Develop and maintain short-term demand forecasts (0–4 months) in weekly time buckets.
* Enhance base forecasts using market intelligence, sales input, marketing plans, and financial insights.
* Analyze total market demand, including non-focus customers and channels, to ensure a robust and realistic demand plan.
* Review and challenge forecasts based on data trends, historical performance, and market developments.
* Track forecast accuracy KPIs and lead continuous improvement initiatives.
* Support portfolio changes and product lifecycle management through demand insights.
* Ensure high-quality historical data to improve forecast reliability and analytics outputs.
Cross-Functional Collaboration
* Act as the primary point of contact for demand-related topics within the business unit.
* Collaborate closely with sales, marketing, finance, supply chain, and production teams.
* Lead demand reviews as part of the S&OP process and support supply chain alignment and sign-off.
* Communicate forecast changes, risks, and opportunities clearly and in a timely manner.
* Coordinate with regional planning teams on exceptions and significant volume impacts.
Promotion & Event Planning
* Integrate promotional activities, marketing campaigns, and market-specific events into demand plans.
* Monitor and analyze promotional uplift and post-event performance to improve future forecasts.
Analytical & Forecasting Skills
* Strong analytical capabilities with the ability to interpret complex data sets.
* Experience with demand forecasting methodologies (e.g., time series, trend analysis, regression).
* Proven experience using demand planning tools and ERP systems (e.g., SAP BI, SAP HANA or similar