Job description
Role Summary
To support the Cruise Product Manager in ensuring a competitive product offering that is effectively marketed.
To assist in the general co-ordination of product in both an online and offline environment. This is be achieved by working with the Cruise Commercial Manager, Hays Beds, Hays Transfers, 3rd Party Suppliers and Airline suppliers and putting the resulting product to market with effective communication with the sales and marketing teams.
Key Responsibilities / Responsible for
1. Maximising overall sales throughout the group, by identifying product that would be suitable to market, with the support from the suppliers.
2. Responsible for the sourcing and pricing of cruise Product from a Hays Tour Operating (VISTA) perspective. This product will be used in marketing mediums including, but not limited to:
3. Brochures
4. POS
5. Social Media
6. Online Campaigns Travelzoo/Holiday Pirates
7. Direct Mailers
8. E-shots
9. Website
10. Press
11. Billboards
12. Radio
This includes the sourcing of up to date and relevant imagery to be used in all mediums
Maintain the Hays Cruise website, and use Google Analytics and reporting systems to understand what is working well
Support and assist the Sales and Support teams with queries on marketed product and general supplier questions
Familiarisation of internal and external land and airline suppliers to gain an understanding of their strongest campaigns or offers to ensure the best product is selected
Completion of competitor analysis to understand where we have the strongest VISTA offers, and to identify product gaps, feeding back findings to the Cruise Product Manager.
13. Following Marketing and Creative request procedures to ensure exposure of product
14. Production of Facebook offers
15. Sourcing specific offers for any cruise Mailers/WOW offers/Social
16. Completing Booking Audits on a daily basis to report on how many bookings are going through VISTA and other cruise competitors
Any additional ad-hoc duties
Competencies / Qualifications
17. Good customer service skills
18. Good product knowledge
19. IT literate and a competent user of Microsoft Word, Excel, Outlook, and in-house systems
20. Ability to prioritise workload and work to deadlines, including a high attention to detail
21. Ability to work within a team
22. Ability to work under own initiative
23. Good organisational skills
24. Effective communicator
25. Have a positive, proactive approach to problem solving
26. Ability to adapt quickly to new situations due to the fast paced, dynamic and varied nature of the department and role.
General
27. To undertake any other duties that may fall into the job criteria
28. To conform with all company policies and procedures including Health and Safety
29. To treat all employees, customer and suppliers with dignity and respect
30. This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved
Our values
Our SMILE values are embedded in to our company and ensure our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.
31. Supportive
32. Motivational
33. Innovative
34. Loyal
35. Excellent