Job Description
Head of Marketing (Digital)
Birmingham | Hybrid (3 days in office)
Are you a data-driven marketing leader with a passion for driving measurable growth? We’re looking for an experienced Head of Marketing to lead a high-impact digital strategy across SEO, PPC, content and analytics — shaping the full marketing funnel from awareness to conversion.
This is a senior, hands-on role where you’ll define strategy, optimise performance channels, and work closely with commercial teams to drive sustainable growth.
About the Organisation
A long-established provider of transformational services across the health, education and social care sectors, delivering innovative solutions through technology.
Key Responsibilities:
* Develop and deliver a comprehensive marketing strategy aligned to business growth goals.
* Lead a unified digital marketing approach across SEO, PPC and performance channels.
* Manage and optimise paid search and organic search activities, including technical SEO, content strategy and analytics.
* Oversee PPC activity across Google, Bing and paid social, ensuring strong ROI and effective budget allocation.
* Establish and track key KPIs: traffic, conversions, lead quality, CPA and ROI.
* Drive content marketing, email automation and website optimisation.
* Collaborate closely with sales to align marketing with go-to-market plans and buyer journeys.
* Lead and develop the marketing team and/or agency partners.
* Manage brand, communications and presence at events and webinars.
* Stay up to date with digital trends and competitive insights.
✅ Skills & Experience
* 5+ years in a senior marketing role with hands-on responsibility for SEO and PPC.
* Strong track record improving organic performance and managing PPC campaigns.
* Analytical mindset with experience using data and analytics tools to shape strategy.
* Ability to balance strategic leadership with hands-on execution.
* Experience working in B2B, SaaS, healthcare, education or professional services is an advantage.
* Strong communication and stakeholder-management skills.
* Experience of people managing a small team
What’s on Offer
* A key leadership role within a mission-led, growing organisation.
* Autonomy to build and scale a modern marketing function.
* Hybrid working (3 days in Birmingham office).
* Up to £60,000, benefits and professional development.
* A collaborative, human-centred culture where innovation matters.