Overview
Marketing Director SaaS perm Remote UK salary to £100k
An established global provider of learning, sales enablement, and performance improvement solutions is seeking a commercially minded Marketing Director to elevate brand presence and drive measurable demand for its next-generation training platform. The organisation supports enterprise clients worldwide and is entering an exciting new phase of growth.
Reporting to the Deputy CEO and leading a small, high-performing marketing team, you will shape and execute an insight-led marketing strategy that strengthens market position, accelerates pipeline growth, and increases inbound enquiries and RFP opportunities. This is an ideal role for a strategic yet hands-on marketing leader who thrives in a collaborative, data-driven environment.
Key Responsibilities
* Develop and deliver a compelling brand and content strategy that positions the organisation as a category leader.
* Lead demand generation campaigns across digital, events, content, and ABM to build pipeline and drive revenue opportunities.
* Create insightful, client-focused content that supports sales conversations and strengthens market credibility.
* Oversee digital channels, website optimisation, SEO/SEM, social, email marketing, and analytics.
* Partner closely with Sales, Product, and Client Success to align marketing activity with commercial goals.
* Own marketing analytics, KPIs, reporting, and budget allocation to maximise ROI.
* Manage and develop a marketing team of 3, fostering a high-performance, insight-led culture.
* Conduct market research to refine messaging, identify trends, and inform strategic decision-making.
About You
* 8+ years B2B marketing experience, including leadership in SaaS, technology, platform or learning & development organisations. Strategic, happy to be hands on manging campaigns
* Strong experience in demand generation, digital marketing, funnel optimisation, and insight-led campaign design.
* Skilled at building narratives that translate complex products into clear, client-centric value.
* Confident leading cross-functional collaboration and engaging senior stakeholders.
* Data-driven, commercially focused, and comfortable owning budgets, KPIs, and forecasting.
* A motivating leader with excellent communication, project management, and organisational skills.
What’s on Offer
* Fully remote role with flexibility and autonomy.
* Opportunity to lead the marketing function of a respected global provider during a high-growth phase.
* Collaborative, innovative culture with strong investment in professional development.
* Competitive salary and benefits, plus performance-related incentives
If you're an insight-led marketer with a passion for creating meaningful, commercially impactful campaigns and you want to shape the future of an evolving learning and technology business we d love to hear from you.
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