Duties and Responsibilities: • Lead the strategic development and execution of integrated marketing and commercial plans to drive sustained business growth, brand positioning, and revenue performance. • Take overall ownership of digital and e-commerce performance, ensuring continuous optimisation of user experience and conversion rates. • Direct the planning and delivery of multi-channel marketing campaigns across SEO, PPC, email, social media, and affiliate platforms. • Oversee customer engagement and retention strategies, including CRM, lifecycle marketing, and loyalty initiatives. • Utilise data and analytics to evaluate performance, optimise campaigns, and maximise return on investment. • Provide strategic oversight of online merchandising, promotional activity, and seasonal trading plans to enhance sales outcomes. • Interpret customer, sales, and market data to inform commercial decision-making and long-term strategy. • Drive commercial success through effective pricing, product positioning, and promotional frameworks. • Maintain accountability for sales performance, profit margins, and overall commercial viability. • Establish and manage high-value relationships with suppliers, brand partners, and key stakeholders to support business objectives. • Champion brand development, ensuring consistent positioning and impactful marketing communications. • Lead product launches, strategic partnerships, and high-profile marketing initiatives. • Shape and deliver CRM strategies focused on customer acquisition, retention, and lifetime value growth. • Oversee market intelligence activities, including competitor analysis and trend identification, to inform innovation and growth. • Manage marketing and commercial budgets with full responsibility for resource allocation and cost efficiency. • Deliver regular reporting on KPIs, campaign effectiveness, and commercial performance to senior leadership. • Foster cross-functional collaboration across e-commerce, operations, and customer service teams. • Lead and manage external agencies and partners to ensure high standards of delivery and execution. • Ensure full compliance with all relevant regulatory, advertising, and data protection requirements. Skills/Qualifications/Experience: • Relevant experience in a marketing and commercial leadership role. • Strong strategic understanding of digital marketing channels, tools, and performance metrics. • Proven track record of delivering revenue growth and improving commercial performance. • Highly developed analytical, organisational, and strategic thinking capabilities. • Excellent leadership, communication, and negotiation skills, with the ability to influence stakeholders at all levels. • Relevant Bachelor’s or Master’s Degree.