Locations: Manchester, Cheshire, United Kingdom
Lead Features Designer – Golf Clash
Founded in 2010, Playdemic is a BAFTA Award-winning developer and publisher of mobile games. Golf Clash is a global free‑to‑play hit enjoyed by millions.
Playdemic values open communication, autonomy and empowerment and encourages innovation.
As Lead Features Designer you will lead the feature design team and drive the design of new features and systems, collaborating with Product, Production, Art and other disciplines to bring features from concept through launch and iteration.
Responsibilities
Day to Day:
* Collaboratively drive ideation of new features and systems with the product management team.
* Lead the design and development of features from concept through launch and iteration, ensuring they align with product goals and design direction.
* Define clear design objectives, player value and success criteria for features, using these to guide development and evaluate outcomes post-launch.
* Create and maintain clear, efficient and legible feature documentation.
* Guide feature development through implementation, collaborating closely with cross‑disciplinary teams to ensure quality execution.
* Review and provide feedback on design output within the feature design team, helping to maintain high standards of design quality, communication and delivery.
* Support and mentor designers within the team, helping them to develop their skills and improve their work.
* Help prioritise feature development in collaboration with product management and production.
* Use player behaviour, feedback and data insights to evaluate feature performance, and to inform iteration, optimisation and design decisions.
* Help establish and maintain strong design practices across the feature team.
Key Skills
* A minimum of 5 years’ experience working in a game development studio.
* Experience working on live games with a proven track record of owning and delivering multiple features or systems within the constraints of a release schedule.
* Strong experience designing features and systems for mobile free‑to‑play live service games.
* Experience leading, mentoring or guiding other designers and helping to improve team output.
* Strong experience designing and balancing game systems and economies, supported by excellent Excel skills.
* Strong understanding of analytics, KPIs and success metrics, and how they can be used to support design decisions, evaluate feature performance and drive optimisation.
* Technical skills and knowledge of game development tools including Confluence and JIRA.
* Strong communication skills, with the ability to clearly articulate design goals, trade‑offs and requirements across disciplines.
* Ability to review work, provide clear feedback, and maintain a high bar for design quality.
* Experience working collaboratively across Product, Production, Art and development disciplines to drive feature outcomes.
Bonus Skills
* Prior experience working on sports or competitive multiplayer titles.
* Experience using experimentation, analytics and player behaviour data to optimise feature performance post‑launch.
* Educated to degree level in a game design related subject, or equivalent experience.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
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