Senior E-commerce Executive | Retail | Manchester | up to £45k + bonus
The Senior E-commerce Executive will oversee all aspects of online trading, working cross-functionally with marketing, merchandising, and technical teams to enhance functionality, optimise performance, and maximise profitability.
This is a broad and hands-on role where the Senior E-commerce Executive will combine commercial acumen, data-driven decision-making, and a passion for the customer journey to create a seamless and engaging online experience—from product discovery to checkout and beyond.
Key Responsibilities
* Manage the day-to-day trading of the eCommerce site, ensuring product presentation, pricing, and promotional activity deliver commercial impact.
* Monitor key performance metrics including conversion rate, AOV, and customer journey behaviour.
* Plan and deliver trading campaigns aligned with commercial and seasonal objectives.
* Use analytics tools to identify pain points and deliver ongoing UX/UI enhancements.
* Oversee digital merchandising and category management to maximise visibility and sales.
* Partner with merchandising teams to ensure product data, imagery, and descriptions are accurate and compelling.
* Continuously refine navigation, taxonomy, and filters to support intuitive product discovery.
* Lead testing and personalisation initiatives to drive conversion rate optimisation.
* Champion best practices for mobile experience, accessibility, and site speed.
* Collaborate with developers and agencies to implement new features and resolve technical issues efficiently.
* Track and report on core metrics such as traffic, conversion, bounce rate, and revenue.
* Translate insight into actionable recommendations for commercial and marketing teams.
* Forecast sales performance and share insights with senior leadership.
* Work closely with the Performance Marketing Lead to align acquisition and conversion strategies.
* Support CRM and retention activity through onsite engagement and lifecycle initiatives.
* Collaborate with creative, brand, and IT teams to ensure consistency across all customer touchpoints.
Qualifications
* 5+ years' proven in eCommerce management, trading, or digital merchandising; ideally within retail or DTC environments.
* Demonstrated success in driving online revenue and improving conversion rates.
* Strong understanding of UX principles, customer journey optimisation, and eCommerce analytics.
* Skilled in CMS and eCommerce platforms such as Magento, Shopify, or BigCommerce.
* Analytical and commercially minded, confident in using Google Analytics, Tag Manager, and Excel to interpret data and influence strategy.
* Excellent communication and project management skills, with experience managing multiple stakeholders.
* Passionate about delivering an exceptional online shopping experience.
The Senior E-commerce Executive will play a pivotal role in defining and executing a digital growth strategy for a trusted and evolving brand. This is an opportunity to take ownership of a key online channel, work alongside a collaborative and ambitious team, and make a tangible impact on the customer experience and commercial performance.
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