Company
Seton, a Brady company, is a global leader in providing innovative workplace safety and facility identification solutions. For over 60 years, we have been dedicated to helping our customers create safer, more efficient, and more compliant workplaces. Our mission is to protect people, products, and premises with a comprehensive range of products, including safety signs, labels, and industrial identification solutions. Join our team and be part of a company that prioritises quality, innovation, and customer success.
Job description
As an Inside Sales Representative, you will be a key player in driving sales and building customer relationships for Seton UK. You will be responsible for managing the entire sales cycle, from prospecting and lead qualification to nurturing existing accounts and closing deals. This role is a great opportunity for a proactive and results-driven individual to make a direct impact on our business growth.
Key Responsibilities:
Sales and Business Development
* Using our CRM tool, proactively follow up on high-value open quotes, asset sample requests, and other qualified sales leads.
* Upsell and Cross-sell: Promote and sell the full range of Seton products, as well as products from Brady and other Brady Safety brands, to maximise revenue from each customer.
* Build and maintain strong relationships with customers, especially those where Seton UK has a preferred supplier status, acting as a trusted advisor to ensure repeat business and customer loyalty.
* Continuously prospect for new customers and scalable business opportunities by utilising external sources and collaborating with the Key Account Manager.
Campaign Management and Prospecting
* Partner with the marketing team to execute outbound telephone campaigns and follow up on specific direct mail promotions to generate interest and new business.
* Data-Driven Prospecting: With support from the Key Account Manager and Marketing, analyse new customer data to identify and prioritise prospecting efforts.
* Tender Management: Search for, manage, and follow up on public tenders to secure new contracts.
Customer Service and CRM Management
* Respond to and manage incoming customer enquiries via telephone, email, and the company website, providing exceptional service where the customer specifically requests to speak with yourself.
* Ensure all customer relationship management ) tools are updated accurately and in a timely manner, communicating relevant information to the wider team
Team Support
* To provide backup & support for other Contact Centre roles including Key Account Manager as required.
* Supports sales team and customers in administrative areas such as order processing, sales quotes, sales information management, product training and pricing in a given territory.
Profile
We are looking for a self-motivated sales professional to join our team and be part of a company that prioritises quality, innovation, and customer success.
* Previous sales experience in a high-pressure, fast-paced sales, customer service, or contact centre environment.
* A track record of proven sales growth and career progression.
* Strong understanding of the entire sales cycle, from generating and qualifying leads to nurturing and closing deals.
* Excellent written and verbal communication skills with the ability to build rapport and trust with customers.
* A proactive, self-motivated, and results-driven mindset with a passion for exceeding targets.
* A collaborative spirit and a willingness to support colleagues to achieve collective goals.
* Excellent computer literacy, including proficiency with Microsoft Office Suite (Word, Excel, and PowerPoint).
* Demonstrable experience in using CRM systems (preferably Salesforce) and Microsoft Office Suite. SAP knowledge preferred (although full training can be given).
We offer
* Career Growth: As a Brady company, we offer excellent opportunities for career development and advancement both within Seton and the wider Brady organisation.
* Empowering Culture: We foster a supportive and collaborative work environment where innovation and new ideas are encouraged.
* Competitive Compensation: We offer an attractive salary and bonus package, a pension scheme, and other comprehensive benefits.
* State-of-the-art new office in Banbury opening in December 2025.
Contact
Please apply using our ATS system, alternatively send your cv to