Brand Manager – Away from Home (AFH), EMENA Hybrid – St Albans
St Albans, UK
Job Description
Brand Manager – Away from Home (AFH), EMENA, Hybrid – St Albans
At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose.
As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting. Whether it\'s served in-store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment.
Our teams truly make a difference. Whether it\'s pioneering new tech for the perfect pour, launching award winning campaigns, developing exciting new menu items, or supporting our people to grow – together, we stir up success.
As aBrand Manager – AFH, EMENA, you’ll lead the regional marketing strategy and execution for Costa Coffee’s Away From Home segment across EMENA. You’ll be responsible for shaping the brand direction by translating global strategy into clear regional priorities, adapting toolkits and campaigns to suit diverse customer types and operational realities, and ensuring their effective rollout across markets.
Acting as the central point of contact for day to day AFH marketing engagement in mid-size markets, you’ll collaborate closely with bottler marketing teams, agencies, and internal stakeholders to drive consistent, high impact activation and continuous improvement across the region.
What you’ll do
Being aBrand Manager – AFH, EMENA is about so much more than bringing our coffee to the world. It’s your chance to stir up real success – which means you’ll be:
* Translating global brand strategy into actionable regional marketing plans tailored to AFH customer segments.
* Leading the adaptation and rollout of toolkits and campaigns across diverse EMENA markets.
* Partnering with bottler marketing teams to ensure consistent and high-quality activation.
* Managing a central AFH marketing budget and influencing broader system investment.
* Driving continuous improvement through insights, stakeholder engagement, and best practice sharing.
Who you are
It’s your unique ingredients we’re interested in:
* A strategic marketer with deep experience in FMCG brand management and shopper behaviour.
* A confident communicator and influencer, skilled at building alignment across functions and geographies.
* A visionary with strong analytical skills and a pragmatic approach to delivering projects & results.
* Experienced in the Away-From-Home segment and working with bottlers/distributors.
* A collaborative team player with a passion for brand excellence and innovation.
So, why Costa?
We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression, and integrity—with some brilliant perks to sweeten the deal. We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections:
* Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP).
* Annual discretionary bonus scheme, based on business results and individual contribution.
* A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%.
* The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure.
* 50% discount in all Costa-owned stores, and 25% off in other participating stores.
* Private medical cover thanks to our Private Healthcare scheme.
We believe in living life with heart – and that starts with our people.
By showing up as our authentic selves, we create a culture where everyone belongs. We celebrate diversity in all its forms and are committed to building an equitable and inclusive environment, one that embraces the unique blend of experiences, identities, and perspectives each person brings.
Where you’ll work:
Right now, our Support Centre teams work flexibly, blending home working with in-person time whenever it matters most – whether that’s a team moment, a creative session, or simply coming together to share ideas.
We’re excited to be moving into a new home for our brand in St Albans in January 2027 – an inspiring space from which our Support Centre teams will work three days a week to connect and collaborate in-person to bring our bold ambition to life.
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